Remote Senior Product Marketing Manager, New Products

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Wealthfront

๐Ÿ’ต $150k-$175k
๐Ÿ“Remote - United States

Job highlights

Summary

Join Wealthfront as a Product Marketing Lead to launch and grow our newest Investing products. As the newest member of the growing Marketing org at Wealthfront, youโ€™ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities.

Requirements

  • 5+ years in consumer product marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher

Responsibilities

  • Craft and execute strategies to bring new investing products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
  • Partner with Wealthfrontโ€™s Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Develop positioning, audience, and distribution strategies for new and existing products
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Help build the marketing orgโ€™s skillset, contributing to a culture of excellence, curiosity, and respect

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401K plan
  • Generous time off
  • Parental leave
  • Wellness reimbursements
  • Professional development
  • Employee investing discount

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