Remote Senior Product Marketing Manager, New Products

Logo of Wealthfront

Wealthfront

💵 $150k-$175k
📍Remote - United States

Job highlights

Summary

Join Wealthfront as a Product Marketing Lead to launch and grow our newest Investing products. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities.

Requirements

  • 5+ years in consumer product marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher

Responsibilities

  • Craft and execute strategies to bring new investing products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
  • Partner with Wealthfront’s Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Develop positioning, audience, and distribution strategies for new and existing products
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401K plan
  • Generous time off
  • Parental leave
  • Wellness reimbursements
  • Professional development
  • Employee investing discount

Share this job:

Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.

Similar Remote Jobs

Please let Wealthfront know you found this job on JobsCollider. Thanks! 🙏