Remote Senior Product Marketing Manager, New Products
Wealthfront
๐ต $150k-$175k
๐Remote - United States
Please let Wealthfront know you found this job on JobsCollider. Thanks! ๐
Job highlights
Summary
Join Wealthfront as a Product Marketing Lead to launch and grow our newest Investing products. As the newest member of the growing Marketing org at Wealthfront, youโll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities.
Requirements
- 5+ years in consumer product marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies
- A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
- Personal finance knowledge and experience is a big bonus, but not required
- Bachelor's degree or higher
Responsibilities
- Craft and execute strategies to bring new investing products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
- Partner with Wealthfrontโs Investing Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
- Develop positioning, audience, and distribution strategies for new and existing products
- Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
- Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
- Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
- Lead business performance recaps and findings with executive leadership team
- Help build the marketing orgโs skillset, contributing to a culture of excellence, curiosity, and respect
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401K plan
- Generous time off
- Parental leave
- Wellness reimbursements
- Professional development
- Employee investing discount
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Please let Wealthfront know you found this job on JobsCollider. Thanks! ๐