Senior Product Marketing Manager

Summary

Join Guidewheel, an AI-powered FactoryOps platform company, as a Senior Product Marketing Manager to drive growth and engagement. You will be responsible for developing compelling messaging, leading go-to-market launches, creating high-impact content, enabling sales teams, and using data to measure effectiveness. This role requires strong B2B SaaS experience, excellent communication and analytical skills, and a self-motivated, entrepreneurial mindset. Guidewheel offers a remote-first work environment, competitive salary ($140,000-$170,000), equity, and opportunities for career growth. The company is committed to building a diverse and inclusive team.

Requirements

• Experience: 6+ years in Product Marketing with a focus on B2B SaaS
• Communication: Excellent written/verbal communication, internal collaboration and communication, and success managing multiple projects simultaneously
• Data-driven: Strong strategic and analytical skills, with the ability to synthesize complex data, deliver clear, actionable insights, and use data to drive decisions
• Working style : Self-motivated and entrepreneurial mindset, thriving in environments without a set playbook and embracing the opportunities and challenges of ambiguity
• Product launches: Excellent ability to translate technical product features into compelling, clear, and differentiated messaging and execute on complex launch plans
• Sales enablement: Experience building best in class sales enablement trainings and content that significantly influences sales and revenue
• Market & customer intelligence: Excited to be in front of customers, understand their behaviors, motivators, and think strategically to build effective content that drives impact

Responsibilities

• Become an expert in our customers, product, and the manufacturing industry: build strong relationships with our customers and develop value-driven and compelling messaging, enablement materials, external facing content, and presentations
• Lead impactful go-to-market launches : Partner closely with product, customer success, and sales leaders to shape and execute our product marketing vision and GTM strategies to fuel Guidewheel’s growth within new accounts and expansion within our current customer base
• Develop high-impact content : Create scalable, high-quality materials and programs for customers (in their voice!), including website updates,videos, one-pagers, and blogs, video series that clearly communicate value
• Effectively and creatively enable sales : Develop training, tools, and resources that empower them to communicate and demo Guidewheel’s value effectively across a range of industries and customer needs
• Use data to measure launch effectiveness : Establish best-in-class reporting methods that deliver real-time insights and surface areas for improvement. Use this data to continuously optimize performance and enhance the effectiveness of launches, campaigns, and more

Benefits

• Impact : You’ll play a pivotal role in shaping the future of Guidewheel, influencing how we engage with and support customers
• Career Growth : As Guidewheel scales, so will your opportunities. There’s significant potential for growth into leadership roles as we expand our marketing function
• Work Environment : Guidewheel is a remote-first company, meaning you’ll have the flexibility to work from anywhere while collaborating with a talented team across North America
• Compensation : Competitive salary in the range of $140,000 - $170,000, plus equity (0.01%-0.03%) and other benefits