Product Marketing Manager II

Summary

Join Sprout Social's Marketing team as an Industry Product Marketing Manager II and play a pivotal role in driving product awareness, growth, and adoption. You will leverage your expertise in key industries (Public Sector, Financial Services, Healthcare) to identify trends, craft tailored messaging, and build go-to-market strategies. Collaborate with internal stakeholders to understand customer needs and use these insights to drive customer acquisition and product adoption. Continuously monitor the pipeline and MRR to identify growth opportunities and develop strategies to capitalize on them. Lead sales and success initiatives to increase retention. Package product capabilities to tell compelling stories and create impactful collateral. Influence the product roadmap by sharing industry-specific insights. This role requires a blend of creative and analytical skills, using data-informed decisions to achieve goals.

Requirements

• 4+ years of experience in growth, partner or lifecycle marketing
• 3+ years of industry marketing or product marketing experience
• Exceptional communications skills with cross-functional partners
• Experience analyzing industry trends and translating them into actionable, tailored plans
• Demonstrated success in driving go-to-market campaigns with strong project management skills

Responsibilities

• Gain an in-depth understanding and expertise in key industries (including, but not limited to Public Sector, Financial Services, and Healthcare) to be able to identify industry trends, unique customer requirements or preferences and craft tailored product positioning and messaging
• Build a deep understanding of our products and how they serve customers in these industries in order to develop buyer personas and go-to-market strategies
• Partner closely with internal stakeholders (e.g., Field and Channel Marketing, Revenue, and Product Management) to understand these industries, their customer use cases and to distill those insights to use them in a way that drives customer acquisition and product adoption
• Continually monitor the pipeline and MRR within your key industry areas to identify opportunities for growth and develop strategies to capitalize on them
• Lead sales and success initiatives directly driving value to customers to increase retention for your key industries
• Package product capabilities to tell tailored stories to these industries, and build the right collateral to showcase the product to these verticals
• Influence the product roadmap by sharing industry-specific market and competitive insights with Product teams

Preferred Qualifications

• Strong storytelling skills with the ability to craft and refine narratives
• Previous experience working in the software/SaaS industry

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter