Product Marketing Manager, K-12 Learning Management

Summary

Join our team as a customer-centric Product Marketing Manager to influence the Go-To-Market strategy for Instructure's learning management offerings, including Canvas LMS. The ideal candidate will have expertise in product and market knowledge, core messaging and positioning, release readiness, content development, sales and customer success enablement.

Requirements

• 3+ years of product marketing experience in Education and/or Enterprise B2B software
• Experience managing product releases of all sizes for mid-sized technology organizations
• Experience mapping competitive landscapes, building out feature comparisons, and articulating unique differentiators in internal and external messaging assets
• Experience working closely with marketing, product management, services, and field sales teams to achieve shared revenue and engagement goals
• Experience creating product collateral of many modalities, including pdfs, videos, product tours, blog posts, and more

Responsibilities

• Demonstrate deep customer and sector knowledge
• Identify and understand market dynamics and competitive landscape
• Get to know product functionality inside and out (should be able to demo key workflows to customers)
• Synthesize inputs across customer feedback, market research, and competitive intelligence to develop core positioning and messaging for products, services, and releases
• Influence the product roadmap via market and competitive expertise, determine what level of support releases need, manage internal communications to relevant stakeholder groups, and ensure marketing materials are updated/created as needed
• Create compelling product marketing collateral, including presentations, case studies, thought leadership, website content, product tours, and videos
• Support the development of engaging programming at industry conferences and events. Form relationships with customers to speak on our behalf
• Support broader enablement plans by developing associated tools including presentations and data sheets, competitive analysis and battle cards, whitepapers and opinion papers, screenshots, and videos

Benefits

• Competitive salary
• Equity
• 401k
• Medical, dental, disability, and life insurance
• HSA program
• Vision
• Voluntary life, and AD&D insurance
• Tuition reimbursement
• Paid time off
• 11 paid holidays
• Flexible work schedules
• LifeStyle Spending Account