Senior Product Marketing Manager, Enterprise Segment

Summary

Join 1Password as a Product Marketer to support marketing and go-to-market (GTM) strategies for the enterprise segment. You will own research, strategy, and narrative development, connecting the value of 1Password's Enterprise Password Manager (EPM) and Extended Access Management (XAM) solutions to enterprise decision-makers. As the voice of the customer, you will conduct market and customer research to uncover key pain points, competitive insights, and evolving security challenges, shaping messaging and positioning that resonates with large enterprises. You will define ICPs, create compelling solution and product narratives, define segment-specific playbooks, and enable marketing teams with the insights and tools needed to drive pipeline growth, adoption, and expansion. This role requires a strong cross-functional leader who can collaborate closely with marketing, product, and go-to-market teams to align strategies, develop effective storytelling, optimize messaging within integrated campaigns, and create GTM playbooks that accelerate growth in the enterprise segment.

Requirements

• 5-7 years of product marketing experience, with 3+ years of cybersecurity industry experience preferred
• Bachelor's or Master's Degree in Technology, Marketing, or related field or equivalent work experience
• Knowledge of enterprise security challenges, including identity and access management, identity access governance, MDM, authentication, and workforce cybersecurity
• Proven ability to support GTM strategies that successfully capture demand, growth, and adoption within the enterprise segment
• Strong content creation and sales enablement skills
• Strong storytelling and messaging skills, with experience translating technical solutions and product capabilities into compelling business value
• Excellent communication and leadership skills, with the ability to align and influence cross-functional teams
• Advanced ability to analyze data to measure success and refine go-to-market strategies for improved results

Responsibilities

• Lead the research, strategy, and creation of senior decision-maker messaging and positioning, connecting buyer pain points and needs with our Enterprise Password Management and XAM platform solutions, helping organizations secure workforce access
• Conduct deep customer, market, and competitive research to inform ICP, buyer personas, industry trends, and GTM strategies. This includes primary and secondary research as well as user groups
• Play a key role in defining and executing comprehensive GTM strategies for enterprises, ensuring effective messaging and positioning within demand and revenue generation campaigns to accelerate growth
• Develop compelling messaging that connects enterprise buyer pain points to 1Password’s unique value propositions, driving differentiation in a competitive landscape
• Equip marketing teams with tailored customer insights, buyer journeys, and enterprise messaging for effective integrated campaign strategies
• Equip GTM  teams with training, content, and tools to drive strategies tailored to the enterprise segment
• Track key performance indicators (KPIs) to assess GTM effectiveness, optimize messaging strategies, and refine approaches based on data-driven insights

Preferred Qualifications

• Knowledge of AI concepts is highly desired
• Product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+) are an asset

Benefits

• Join a team that values creativity, customer-centricity, collaboration, and a growth mindset
• Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset
• Maternity and parental leave top-up programs
• Wellness spending allowance
• Generous PTO policy
• Company-wide wellness days off scheduled throughout the year
• Wellness Coach membership
• Comprehensive health coverage
• Company equity for all full-time employees
• Retirement matching program
• Training budget, 1Password University access, and learning sessions
• Free 1Password account (and friends and family discount!)
• Paid volunteer days
• Employee-led DEIB programs and ERGs and ECGs
• Fully remote environment
• Peer-to-peer recognition through Bonusly