Senior Product Marketing Manager

Summary

Join Gearset, a leading Salesforce DevOps platform, as a Senior Product Marketing Manager and play a pivotal role in shaping the narrative of our rapidly growing products and capabilities. You will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, and enabling sales to effectively position our products in the market. This role offers the opportunity to influence the future of Salesforce development, work in a fast-paced, collaborative environment, and make a significant impact on the company's success.

Requirements

• Proven experience in product marketing with a focus on SaaS or enterprise software products
• Within a tech or software company, ideally with exposure to SaaS and enterprise sales
• Strong analytical skills with the ability to turn insights into actionable growth initiatives
• Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and influencing senior stakeholders
• A strategic thinker with a track record of developing marketing strategies that have materially impacted the business

Responsibilities

• Drive Successful Product Launches: You will develop and execute impactful go-to-market strategies that result in successful product launches, exceeding revenue targets and market share goals. This includes deep market analysis, competitive positioning, precise target audience identification, and compelling messaging
• Elevate Product Perception: You will craft compelling product messaging and positioning that resonates with target audiences, clearly differentiating our offerings from competitors, and ultimately increasing brand awareness and positive product perception. You will own and maintain core messaging documents, ensuring consistency and clarity
• Empower Sales Performance: You will equip the sales team with the tools and resources they need to effectively sell our products, leading to increased sales effectiveness and closed deals. This includes creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective training
• Uncover Market Opportunities: Through thorough market research and competitive analysis, you will identify key market trends, customer needs, and opportunities for product growth, directly influencing product strategy and development
• Optimise Marketing ROI: You will track and analyse the performance of product launches and product marketing-led activities, using data to identify areas for improvement and optimise future initiatives, maximising marketing ROI and demonstrating clear impact
• Foster Cross-Functional Collaboration: You will work closely with product managers, sales, engineering, and other marketing team members, building strong relationships and ensuring seamless collaboration and execution of marketing plans
• Champion Customer Insights: In partnership with product management you will work together to undertake customer research to shape positioning, messaging, and marketing strategies. You will ensure our products and marketing efforts are aligned with customer needs and desires
• Advance Your Product Marketing Expertise: As one of the first product marketing hires, you will have the opportunity to help establish what product marketing means at Gearset. You’ll build experience in product marketing core competencies, working on diverse projects and becoming a key stakeholder in go-to-market, product, and marketing activities

Preferred Qualifications

• Experience in a high-growth company with a strong product-led growth motion
• Subject matter expert in technical products
• Knowledge of the Salesforce ecosystem or similar platforms

Benefits

• Salary is negotiable (depending on experience)
• This is a remote UK based full time opportunity, working Monday to Friday
• Opportunity to join our Long Term Incentive scheme
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
• Company Pension Plan (matching up to 5%)
• Bupa health care
• Life Insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits