Product Marketing Specialist

Summary

Join Super Dispatch as a Product Marketing Specialist and develop and execute tailored marketing strategies for various customer segments in the auto transportation industry. You will craft compelling product positioning and messaging, collaborate with cross-functional teams, create marketing content, and analyze market data. Success in this role requires proven experience in product marketing, particularly within the auto transportation sector, and strong communication and analytical skills. The position offers a fully remote work environment, unlimited PTO, a wellness stipend, and opportunities for professional growth.

Requirements

• Proven experience in product marketing, particularly in the auto transportation or related industries
• Strong knowledge of auto transport needs, industry trends, and competitive landscape
• Ability to develop and implement marketing strategies that drive product adoption and customer engagement
• Expertise in creating compelling product messaging and content that resonates with different customer segments
• Experience working cross-functionally with product, sales, and customer success teams
• Ability to analyze market data and customer insights to inform marketing decisions and refine go-to-market strategies
• Strong written and verbal communication skills, with the ability to translate complex product features into clear, actionable benefits for the target audience
• Ability to manage multiple projects, collaborate with teams, and meet deadlines in a fast-paced, dynamic environment
• A passion for the auto transport industry and a deep understanding of customer needs and competitive dynamics

Responsibilities

• Develop and execute marketing strategies that drive adoption of Super Dispatch products within each customer segment in the auto transportation industry
• Craft compelling product positioning and messaging that clearly communicate the value of our products to various customer groups
• Collaborate with product, sales, and customer success teams to ensure alignment on go-to-market strategies and messaging
• Create content such as case studies, product updates, white papers, and sales enablement materials that resonate with target customers
• Analyze competitive landscape and customer needs to identify opportunities for differentiation and product enhancements
• Work closely with sales and customer facing teams to enable them with the right tools and content to drive product adoption and customer satisfaction
• Measure the success of marketing initiatives and refine strategies based on performance and market feedback

Preferred Qualifications

• Experience with SaaS or tech companies particularly in high-growth environments
• Previous experience working in a remote-first company
• Experience with HubSpot and Salesforce

Benefits

• Unlimited Vacation (PTO)
• Fully remote/work from home role
• Gym membership/wellness stipend
• Opportunities for professional growth and development