Product Marketing Specialist

Summary

Join Loadsmart, a leading logistics technology company, as a Product Marketing Specialist. You will be responsible for developing messaging, product positioning, and go-to-market strategies for a rapidly growing SaaS product. This role requires collaborating with product, sales, and marketing teams to ensure successful product launches and market penetration. You will leverage your expertise in B2B SaaS marketing and logistics to create compelling content and drive customer engagement. The ideal candidate is customer-obsessed, results-driven, and possesses strong communication and analytical skills. This position offers a competitive salary, stock options, and a comprehensive benefits package.

Requirements

• 3+ years of experience in product marketing within SaaS and logistics industries
• Proven success in go-to-market strategy, product launches, and cross-functional collaboration
• Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
• Skilled in using tools like HubSpot, Salesforce, and analytics platforms to drive campaign performance
• Excellent written and verbal communication with a track record of impactful content creation

Responsibilities

• Develop positioning and messaging that differentiates Loadsmart offerings in the market, specific to the target audience’s challenges, opportunities, and needs
• Gain a deep understanding of how our customers buy, their buying criteria and process; become the expert on competitors and strategies to win against them
• Enablement: Communicate the value proposition of services to sales and marketing teams; support creation of materials (e.g., data sheets, white papers, e-books, web content, social posts, blogs, webinars, events) to drive the buyer journey and go-to-market strategy
• Go-To-Market: Collaborate with product teams to plan and integrate launches into buyer-focused marketing programs; align with product managers to understand customer needs, key features, and roadmap; serve as the bridge between product, marketing, and sales
• Buyer Profiles: Conduct buyer interviews and market research to develop robust, insight-driven personas
• Collaborate: Generate actionable, data-driven insights to shape product, sales, and marketing strategies

Benefits

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match