Product Marketing Specialist

Summary

Join Zepz, a leading global remittance company, as a Product Marketing Specialist and play a strategic role in growing our user base and new feature adoption, focusing on Remittance+ products and Latin American audiences. You will lead the creation of impactful customer communication, partner with Product Managers to ensure product-market fit, and define go-to-market strategies. Responsibilities include campaign development and execution, building scalable communication models, and applying data-driven decision-making to accelerate user growth. The ideal candidate possesses extensive PMM experience, strong market research skills, and a proven track record in B2C product marketing within a fast-paced global tech company. This role offers a remote-first work environment and various benefits including unlimited annual leave, private medical cover, retirement plans, life assurance, and parental leave.

Requirements

• Extensive experience in a PMM role
• Experience conducting market research. Leveraging Customer Insight team for discovery and feedback
• Independent in analyzing data, sharing insights, and applying it to guide campaign strategies and product decisions
• Strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams
• Track record in positioning of new products
• Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-faced global tech company
• Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment
• A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing

Responsibilities

• Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on new products
• Leading the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers
• Partnering closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates the market for each product
• Taking full control of campaign development and execution, ensuring flawless execution across all initiatives
• Building playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets
• Exercising strong stakeholder management to ensure alignment and drive momentum
• Applying data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation

Preferred Qualifications

• Strong familiarity with Mode data platform
• Past experience of marketing to immigrant communities
• Experience with B2B product marketing

Benefits

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance!
• Private Medical Cover: You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being
• Retirement: We offer pension schemes to help you plan for and secure your future
• Life Assurance: Life assurance is available to give you peace of mind and protect your loved ones in case of the unexpected
• Parental Leave: We offer competitive parental leave schemes to ensure you are spending as much quality time with your new bundle of joy as possible
• We are also remote-first as an organisation, offering flexibility for you to work where you need to be most productive