Product Marketing Specialist

Summary

Join Zepz as a Product Marketing Specialist and play a strategic role in growing our user base and new feature adoption, focusing on Remittance products and LatAm audiences. You will lead impactful customer communication, partner with Product Managers to ensure product-market fit, and control campaign development and execution. This role requires strong data analysis skills, strategic thinking, and cross-functional collaboration. You will build scalable communication models and exercise strong stakeholder management. The ideal candidate has 3+ years of PMM experience, a proven track record in B2C product marketing, and fluency in Spanish. Zepz offers a remote-first work environment and a comprehensive benefits package.

Requirements

• Experience of 3+ years in a PMM role
• Experience conducting market research. Leveraging Customer Insight team for discovery and feedback
• Independent in analyzing data, sharing insights, and applying it to guide campaign strategies and product decisions
• Strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams
• Track record in positioning of new products
• Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-faced global tech company
• Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment
• A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing
• Fluency in Spanish to be able to serve our LatAm audiences

Responsibilities

• Play a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences
• Lead the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers
• Partner closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates for each product
• Take full control of campaign development and execution, ensuring flawless execution across all initiatives
• Build playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets
• Exercise strong stakeholder management to ensure alignment and drive momentum
• Apply data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation

Preferred Qualifications

• Strong familiarity with Mode data platform
• Past experience of marketing to immigrant communities
• Experience with B2B product marketing

Benefits

• Unlimited Annual Leave
• Private Medical Cover
• Retirement
• Life Assurance
• Parental Leave
• Remote-first