Product Marketing Specialist

Summary

Join Supermove as a Product Marketing Specialist and play a pivotal role in driving the success of our products by effectively positioning and promoting them in the moving and storage industry.

Requirements

• 1-3 years in a product marketing, sales enablement, or customer success role for a software or transportation company
• Experience managing cross-functional projects is essential

Responsibilities

• Understand and support our GTM teams; train them on the problems we solve for our customers
• Create compelling and persuasive product marketing collateral, including sales enablement materials, product pages, presentations, and customer stories
• Support the development and execution of go-to-market plans for new product launches and expansion into new use cases
• Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases
• Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives
• Work with Marketing to ensure consistent messaging across channels and talk tracks for events and speaking opportunities
• Collaborate with cross-functional teams including Product, Sales, Customer Experience, and Marketing to gather product information, conduct market research, and refine messaging and positioning
• Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement

Benefits

• Market comp
• Medical
• Vision
• Dental
• Remote first with shared offices in select cities