Product Marketing Specialist

Summary

Join Xplor's Fitness and Wellbeing vertical as a Product Marketing Specialist to contribute to daily impact. You will equip revenue teams with essential sales tools, messaging, and insights. This role involves building and maintaining a resource library to enhance market differentiation and gain market share. You will collaborate across marketing, sales, customer success, and product teams, translating product features and strategies into buyer journey accelerating resources. The ideal candidate enjoys simplifying complexity, empowering high-performing teams, and creating effective communications. This role offers a base salary of $80,000-$90,000 USD and the possibility of a discretionary bonus, with fully remote work options.

Requirements

• Have 2–4 years in product marketing, sales enablement, or a similar GTM-focused role (SaaS experience is a plus)
• Have a strong ability to translate marketing themes or product features into powerful messages for the sales team to leverage
• Have experience crafting messages or content pieces that are leveraged in sales conversations or in low-funnel marketing activities
• Have strong organization skills and attention to detail
• Are tech savvy and have experience with SalesLoft, Gong, Guru, video tools like Loom, Vidyard and more
• Get energized by collaboration and working with a passionate team

Responsibilities

• Support go-to-market efforts for product launches and updates—crafting talk tracks, value props
• Translate product features into clear, compelling messaging tailored for prospects and decision-makers in the boutique fitness space
• Build and maintain sales materials: battlecards, pitch decks, customer stories, competitor comparisons, and objection-handling guides
• Keep enablement content up to date and easy to find (e.g., via Guru or other systems)
• Be the glue that holds our training and enablement ecosystem together—collaborate with AEs, managers, and cross-functional partners to lead bimonthly training sessions
• Pull insights from Gong—competitive trends, objection themes, product feedback—and translate them into action
• Participate in new hire training for sales team–owning collateral, demo, and enablement onboarding and training
• Keep demo environments updated and optimized to ensure reps can deliver the most effective, efficient demos that showcase the product at its best

Benefits

• 12 weeks Gender Neutral Paid Parental Leave for primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements