Product Owner

Summary

Join Centric Software's Global Digital Marketing team as a Website Product Owner and contribute to the evolution of our website as a key driver of lead generation and brand visibility. You will act as a liaison between cross-functional stakeholders and the web development team, overseeing the process from initial concept to the launch of high-impact solution and industry-specific web pages. This role is crucial in ensuring our digital presence accurately reflects our product innovation and go-to-market strategy in a scalable and localized manner. You will own the roadmap and backlog for a specific set of website pages, collaborating with various teams to define page strategies, create content briefs, and ensure seamless execution through design and development. The position requires strong UX/UI understanding, project management skills, and the ability to translate complex information into compelling digital narratives. Success in this role will involve managing the entire page lifecycle, from initial launch to localization, while adhering to brand, accessibility, and technical standards.

Requirements

• 3–5+ years of experience in digital marketing, web product ownership, UX/content strategy, or a related field—ideally in a modern B2B SaaS environment (not traditional B2B)
• Strong understanding of UX/UI principles, user journeys, and digital content structuring
• Hands-on experience working with design teams using Figma, and familiarity with WordPress or Contentful CMS platforms
• Strategic thinking and storytelling capabilities—comfortable translating complex input into persuasive digital narratives
• Excellent project management and organizational skills; experience using tools such as Asana, Monday.com, or Trello
• Collaborative mindset with the ability to engage and align stakeholders from different functions and regions
• Working knowledge of SEO principles and digital performance metrics to inform optimization

Responsibilities

• Own the roadmap and backlog for a targeted subset of website pages aligned to solutions, industries, and verticals
• Partner with global stakeholders from product, field marketing, sales, and R&D to understand business priorities and translate them into compelling web experiences
• Define page-level strategies including target personas, messaging frameworks, and content priorities
• Develop clear, actionable briefs for content writers and designers, guiding structure, narrative flow, and key differentiators
• Collaborate closely with UX/UI designers (using tools like Figma) to ensure seamless execution of strategy through design
• Work cross-functionally with SEO specialists, developers, and localization teams to maintain high quality, scalable web content
• Manage the end-to-end lifecycle of each page: from English-language go-live to timely localization using tools like Frontitude
• Ensure web pages meet brand, accessibility, and technical standards—while supporting business outcomes like lead generation and pipeline growth
• Act as the central coordinator and storyteller for the website team, ensuring alignment across global digital, product, and sales teams

Preferred Qualifications

• Prior experience working in a global digital marketing organization
• Background in scaling web operations across multiple regions and languages
• Demonstrated success bridging product and marketing functions to support go-to-market efforts
• Exposure to localization workflows and tools like Frontitude (experience is a plus but can be trained)

Benefits

$70 -$85K base + benefits