Programmatic Advertising Manager

Summary

Join Anteriad's team and innovate B2B marketing data-driven decisions. As Manager, Programmatic Advertising, you'll support digital operations central to programmatic/digital campaigns, utilizing unified data, integrations, AI, and analytics solutions. You will support the programmatic operations team in planning, setup, and execution of targeted campaigns, using multiple media buying tools. You'll collaborate with the sales team, act as a product expert, and improve campaign performance and efficiency. The role may be remote, depending on experience. This position is not eligible for sponsorship.

Requirements

• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2 years
• Bachelor’s degree in marketing, advertising, math, or a related field
• Show an in-depth understanding of the programmatic advertising landscape and working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• 3+ years’ experience managing programmatic strategies and/or leading programmatic teams
• Working knowledge/experience in setting bid strategies across RTB and PMP inventory
• Intermediate to advanced Microsoft Office Suite with proficiency in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
• Should be confident with Data Analysis in Excel, including Pivot Tables & basic statistics
• Intermediate to advanced analytical skills specifically to performance and data metrics
• Strong interpersonal skills: ability to work with and manage cross-functional teams
• Excellent written and oral communication skills with good presentation skills
• Enthusiasm for the media industry and digital online industry

Responsibilities

• Build a great working relationship with digital teams both US based and offshore, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, set up, optimization, reporting processes & invoicing
• Maintain a positive and effective relationship between sales and digital operations
• Improve key Media Operations processes, including RFP/Insertion Order analysis, campaign proposal creations & campaign setup & delivery via the DSPs and Social Platforms
• Support programmatic forecasting and budgeting processes including inventory and pricing modeling, with the goal of increasing monetization across digital campaign services
• Support the team by advocating for best practices, challenging the status quo, and identifying opportunities for improvement
• Work with sales team to implement and oversee digital ad campaigns across different platforms
• Work with Leadership on the day-to-day operations of the programmatic operations team and take ownership of pre-campaign to post-campaign requirements
• Generate meaningful insights for post-campaign reporting
• Incorporate and recommend other aspects of the business including audience planning and insight, products, and proprietary media as part of the overall campaign execution
• Consistently manage and deliver campaigns on behalf of our esteemed customers, with the highest degree of service, strongest results and without error
• Share your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth media strategies within your expertise
• Seek opportunities to not only grow and develop client campaigns, but look for ways to improve the existing products used by Customer

Preferred Qualifications

• Preferred experience with using DSPs such as DV360, The Trade Desk, Stackadapt as well as Social Platforms like Meta, LinkedIn
• DSP Platform related certifications are a plus

Benefits

This role can be remote depending on experience