Programmatic Campaign Manager

Summary

Join Wpromote as a Programmatic Manager to launch, oversee, and directly manage paid media campaigns for clients. You will manage campaigns across programmatic platforms, making daily optimizations and updates. This 1099 freelance role requires approximately 20 hours per week through the end of May. Preference is given to candidates in the Pacific or Mountain time zones. The hourly rate is $33.00-$45.00/hr, depending on experience and other factors. This remote role is available in most U.S. states, with some exclusions. Wpromote prioritizes a strong work-life balance and offers a welcoming and inclusive work environment.

Requirements

• Have 1-3 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
• Have deep knowledge of the Programmatic and SEM industries and the PPC advertising model
• Have advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
• Have advanced experience with ad trafficking (Campaign Manager specific a plus). Be a company expert on programmatic media buying
• Have strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
• Have excellent verbal and written communication skills
• Have leadership and initiative to grow a new position/team
• Have working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Data Xu, Media Math, LiveRamp etc.)
• Have expertise in cross-channel and cross-device tracking, optimization, and attribution
• Have general knowledge of search engine optimization (SEO), social advertising, and web usability

Responsibilities

• Assist with new business proposal creation and distribution
• Manage client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
• Stay apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
• Maintain knowledge of industry trends as they relate to the programmatic space
• Manage technology vendor relationships as well as the implementation and/or integration of those technologies
• Create and manage a portfolio of accounts in DV360, The Trade Desk, and other engines including campaign creation, trafficking, and optimization
• Conduct industry, audience, and competitor research
• Analyze campaign results and adjust strategy and budgets accordingly
• Communicate with clients regularly to discuss goals and deliver results
• Develop strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
• Stay apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
• Maintain knowledge of industry trends as they relate to the programmatic space

Preferred Qualifications

Be located in the Pacific or Mountain time zones

Benefits

Remote work