Programmatic Campaign Manager

Summary

Join Wpromote as a Programmatic Manager to launch, oversee, and directly manage paid media campaigns across programmatic platforms. You will manage a portfolio of accounts, collaborate with other channel managers, and develop campaign strategies. This is a 1099 freelance role, approximately 20 hours per week, with potential for increased hours and extension through the end of the year. The hourly rate is $33.00-$45.00/hr, depending on experience and other factors. This remote role is available in most U.S. states (with some exclusions) and is not eligible for immigration sponsorship.

Requirements

• 1-3 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
• Manage full funnel campaigns with varying KPIs for awareness, consideration, and conversion in the DSP and performance reporting
• Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
• Knowledge of the programmatic industry and buying models
• Excellent verbal and written communication skills
• Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Data Xu, Media Math, LiveRamp etc.)
• Expertise in cross-channel and cross-device tracking, optimization, and attribution
• Advanced experience with ad trafficking (Campaign Manager specific a plus)

Responsibilities

• Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
• Managing technology vendor relationships as well as the implementation and/or integration of those technologies
• Creating and managing a portfolio of accounts in DV360, The Trade Desk, and other engines including campaign creation, trafficking, and optimization
• Analyzing campaign results and adjusting strategy and budgets accordingly
• Implementing optimizations across all marketing channels to improve KPIs (ie: brand lift, ROAS) and achieve maximum effectiveness
• Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns

Benefits

• This role may be performed remotely in most U.S. states, with some exclusions
• The anticipated hourly rate for this role will be $33.00/hr - $45.00/hr based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees