Senior Campaign Manager

Summary

Join Unlock Health as a Senior Campaign Manager and lead the successful strategy, development, execution, and management of digital campaigns. Manage 1-2 Digital Specialists, overseeing campaign creation, maintenance, optimization, and client reporting. Mentor junior employees, adhere to benchmarks, and maintain technical skills. Plan digital campaign strategies for new and existing client service lines. Collaborate with cross-functional teams, ensuring timely campaign launches and addressing performance issues. Deliver accurate performance reports and provide insights for optimization. Maintain certifications, meet performance goals, and continuously develop technical skills.

Requirements

• 3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketing
• Bachelor’s degree or relevant experience
• Proficiency in Google Ads and Meta platforms Google Ads experience in SEM, Mobile, Video and Display
• Experience with Google Ads Editor and Facebook Power Editor
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills

Responsibilities

• Campaign Management Work closely with Digital Specialists to build out and implement campaigns
• Manage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger team
• Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
• Launch campaigns on time with accuracy
• Monitor campaign performance and proactively address any issues impacting performance
• Management responsibility for direct reports, including weekly 1:1s
• Cover for colleagues during absences or whenever necessary
• Deliver accurate and timely performance reports to be shared with clients
• Attend monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performance
• Review data trends, adjust reports as needed and optimize campaigns accordingly
• Growth & Development Maintain certifications and stay up to date on industry changes
• Meet or exceed documented performance goals
• Continuously learn and develop technical skills to stay updated on platform changes and iterations
• Cross-train in varied paid media offerings - SEM, Social & Programmatic
• Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

Preferred Qualifications

• Experience with Google Tag Manager and pixel implementation
• SEO Experience
• Healthcare experience
• Facebook Blueprint Certification
• Familiarity with Google and Microsoft suite of products

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program