Programmatic Manager

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United States Department of Defense Logo

United States Department of Defense

💵 $74k-$90k
📍Remote - United States

Summary

Join DEPT® as a Programmatic Manager and become a resident expert in programmatic and direct buying. This remote role, based within 50 miles of Los Angeles, CA, requires a minimum of 4 years' experience in programmatic advertising and 1 year in a client-facing digital marketing role. You will design and execute programmatic strategies, act as a subject matter expert for clients, and manage projects. The role involves collaboration with cross-functional teams and continuous learning. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave. The salary range is $74,300 - $90,000.

Requirements

  • Advanced understanding of programmatic and direct buys, keenly understanding how they fit within the a full funnel strategy
  • A minimum of 4 years’ experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role
  • 2 years’ experience trading in DV360 and/or The Trade Desk
  • Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights
  • Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients
  • Experience establishing relationships and working directly with publishers, SSPs, data, and/or adtech partners
  • Strong written and verbal communication skills

Responsibilities

  • Design and execution of programmatic and/or direct buy tactical strategy
  • Act as a subject matter expert in programmatic and direct buys for your assigned clients by answering client communication and leading weekly calls
  • Project management accounts you own
  • Delivering tactical programmatic and/or direct buy strategy geared towards achieving or exceeding client efficiency and growth
  • Account management and completion of campaign builds and optimization in DSPs within agreed upon timelines
  • Accountability for monitoring campaigns and pacing daily to ensure delivery of budgets and KPI targets
  • Collaborating on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals
  • Ability to quantify and prioritize initiatives that will have greatest impact on account performance while balancing long term growth initiatives
  • Implementing testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection
  • Ensuring all account programmatic management efforts go through a QA process and are executed/delivered error free
  • Supporting Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys, ensuring a clear, consistent, and strategic vision is set for clients
  • Following SME’s and consistently attending DEPT®’s training opportunities to stay up to date on agency POVs, thought leadership, industry trends, partnership capabilities. Continuously expanding knowledge of programmatic and direct buy best practices
  • Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) to deliver upon clients goals
  • Active delegation, coaching, and mentorship to Associates & Sr Associates
  • Understand the business model and objectives of their client’s businesses and how programmatic and direct buys play a key role in each stage of the funnel
  • Contribute to agency thought leadership and case studies
  • Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Preferred Qualifications

  • A Google Analytics certification
  • Experience in managing programmatic campaigns in Google Ads (GDA and YouTube) and Amazon DSP
  • Energetic, passionate, and creative programmatic enthusiast; eager to roll up your sleeves and be hands on and learn
  • Enthusiasm to grow in programmatic, embodying a “forever student” mentality
  • Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Benefits

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
This job is filled or no longer available