Programmatic Senior Strategist

Summary

Join Power Digital as a Programmatic Senior Strategist and lead the execution, performance, and growth of programmatic marketing services for enterprise-level accounts. You will develop and implement sophisticated programmatic strategies across various channels, oversee account onboarding, and foster relationships with media vendors. This role requires strong analytical skills, expertise in ad tech tools, and excellent communication abilities. You will collaborate with cross-functional teams and provide strategic guidance to clients, ensuring alignment with business goals. The position offers a competitive salary, commission opportunities, and a flexible work environment.

Requirements

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
• Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
• Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
• Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
• Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
• Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
• Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
• Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
• Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
• Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
• Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness
• Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools
• Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis
• In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Salary, Annual Executive Bonus & Equity (Executive only - remove for all others)
• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives