
Paid Social Senior Strategist

Power Digital Marketing
Summary
Join Power Digital, a tech-enabled growth firm, as a Senior Paid Social Strategist. You will be responsible for the performance and growth of major paid advertising accounts, leading strategic initiatives, and mentoring junior team members. This role requires 3-5 years of experience in paid digital advertising, proficiency in Facebook Ads Manager and other social platforms, and strong client communication skills. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), unlimited time off, robust benefits, and opportunities for professional development. The ideal candidate is a self-starter, organized, and able to work autonomously in a fast-paced environment. You will contribute to new business development and leverage Power Digital's proprietary technology, nova.
Requirements
- 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
- Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
- Strong attention to detail and time management skills
- Self-starter who thrives in a fast-paced environment
- Proactive, organized, and able to work autonomously
- Understanding of the online advertising industry and social media
- Client Communication & Public Speaking skills
- Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
Responsibilities
- Own strategy on 3-5 accounts OR $20k MRR minimum
- Lead and manage paid advertising strategy and initiatives to achieve success
- Spearhead strategic conversations with client and own the paid social client relationship
- Tactfully direct and hold your account teams accountable while maintaining a positive environment
- Lead and facilitate strategic decision making and pivots
- Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
- Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
- Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
- Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
- Contribute to the development and growth of the paid advertising department where applicable
- Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
- Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
- Displays general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Benefits
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
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