Neolytix is hiring a
Public Relations Analyst

Summary

Join our team as a Public Relations Analyst and contribute to shaping the organization's PR and communication strategies by analyzing media coverage, public sentiment, and competitor analysis.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field
• 2+ years of experience in PR, media analysis, communications, or a related field
• Strong understanding of media channels (traditional and digital), public relations, and corporate communications
• Experience with media monitoring tools (e.g., Cision, Meltwater, Brandwatch)
• Proficiency in data analysis, reporting tools, and social media analytics
• Excellent communication and presentation skills
• Strong attention to detail and organizational skills
• Ability to work in a fast-paced environment and handle multiple projects simultaneously

Responsibilities

• Monitor traditional and digital media for coverage related to the company, its competitors, and industry trends
• Track public sentiment and brand mentions across social media platforms, blogs, forums, and news outlets
• Compile daily, weekly, or monthly reports on media coverage and PR performance
• Analyze the performance of PR campaigns and initiatives to measure their effectiveness
• Provide insights into key metrics such as media reach, sentiment analysis, and audience engagement
• Collaborate with the PR team to optimize ongoing and future campaigns based on data-driven analysis
• Conduct competitive analysis by tracking media coverage and public perception of industry peers
• Identify industry trends, potential threats, and opportunities for the brand
• Provide benchmarking reports and insights for strategic decision-making
• Monitor and flag any emerging PR crises or potential negative publicity
• Work with the communications team to develop data-driven responses to crises
• Assist in managing and improving the organization’s online reputation and public image
• Create detailed reports and presentations for internal stakeholders, including PR teams, marketing, and senior management
• Provide actionable recommendations based on data findings to help shape communication strategies
• Analyze and report on competitors’ media presence and strategies
• Collaborate closely with PR, social media, and marketing teams to ensure alignment in communication strategies
• Provide insights to support content creation, press releases, and social media outreach
• Share findings with external partners or clients (if applicable) to support their communication goals

Preferred Qualifications

• Experience with crisis management and reputation tracking
• Familiarity with SEO and digital marketing strategies
• Strong problem-solving and critical-thinking abilities