Public Relations Manager

Summary

Join onX as a Public Relations (PR) Manager to build and manage PR programs for Offroad and Backcountry verticals. You will develop and execute PR strategies, securing earned media coverage and shaping audience understanding of our products and brand. This role involves media relations, strategic storytelling, content creation, integrated marketing, and acting as a brand spokesperson. You will also monitor industry trends, analyze campaign efficacy, and manage crisis communications. The position requires 4+ years of PR experience, a bachelor's degree or equivalent experience, and excellent communication skills. onX offers competitive salaries, comprehensive benefits, and opportunities for growth.

Requirements

• Submit writing samples along with their application
• Four (4) or more years of proven Public Relations (PR) experience
• Bachelor’s degree in Public Relations (PR), Communications, Journalism or relevant field or in place of a degree, an additional two (2) or more years of relevant experience
• An understanding of PR’s role within a highly integrated marketing organization
• An understanding of the evolving offroad, motorsports, and automotive industries, as well as existing media relationships and connections in the offroad/motorsports space
• Excellent demonstrable communication, storytelling, and presentation skills (written, verbal, and visual)
• Proven success in uncovering interesting stories, aligning them to business goals, and bringing them to life via securing media coverage
• Excellent project management skills in a fast-paced environment
• Ability to plan media events, with attention to every detail
• Permanent US work authorization is a condition of employment with onX
• A shared passion for and ability to demonstrate onX’s Company Values
• Must be available for travel up to three times a quarter for multiple days to attend events, host media, and join the onX team at a corporate office or other onX strategic location, such as a Basecamp

Responsibilities

• Manage all in-bound requests and outbound pitching for the Offroad vertical, building long-term relationships with journalists and media organizations, creating media lists, as well as developing and hosting in-person media experiences and events
• For the Backcountry vertical, you’ll be supported by a PR agency to foster media relationships, host events, and secure coverage in the human-powered outdoor space
• Develop relationships across the organization to understand key business strategies and to craft narratives that promote our products, technology, company brand, access and stewardship initiatives, customers, and partners
• Craft written and other compelling materials to support product and other brand initiatives
• Consider the broader marketing ecosystem and how onX can leverage its PR channel when it comes to go-to-market campaigns, events, speaking opportunities, award applications, and more
• Collaborate closely with the Product, Growth, Community, and Paid teams to amplify and execute marketing initiatives
• Be an external representative for the onX Brand, and support our team of spokespeople, briefing them for mediated opportunities such as interviews, speaking opportunities, and other engagements
• Craft and execute PR strategy for important trade show, consumer, and other off-road industry calendar moments
• Monitor industry trends and tap into them, when relevant
• Track media coverage and analyze the efficacy of PR campaigns and make data-driven adjustments
• Bring a thoughtful voice and critical eye to the onX brand, ensuring we identify and evaluate all outcomes

Preferred Qualifications

• Marketing and PR experience in an early-to-mid-stage growth company
• Experience executing integrated marketing campaigns
• SEO optimization for PR
• Knowledge of affiliate marketing
• Knowledge of social media
• A passion for the off-roading and outdoors communities

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays