Public Relations Manager Senior

Summary

Join Ent Credit Union as their Public Relations Manager and lead their earned media, spokesperson, and marketing sponsorship efforts. You will build brand awareness, protect the credit union's reputation, and cultivate media contacts. Responsibilities include developing PR strategies, managing crisis communications, overseeing sponsorships, and managing the PR budget. The ideal candidate possesses a Bachelor's degree, 5+ years of relevant experience, and strong communication and relationship-building skills. This position offers a competitive salary, a corporate bonus program, and a comprehensive benefits package including health insurance, 401k matching, paid time off, and education support. Remote work is available for candidates in specific states.

Requirements

• Bachelor's Degree in Public Relations, Journalism, Communications, English, Marketing or a similar field
• 5+ years' of experience in public relations, media relations, or communications (preferably within banking, finance, or nonprofit sectors; preferably within a Colorado news market with current relationships with media)
• 2+ years' experience with staff management, training & development, and/or team leadership
• Skilled at developing and executing PR strategies, crafting press releases and media pitches, and building relationships with key media outlets and stakeholders
• Skilled at managing crisis communications effectively
• Previous PR or journalism experience with a demonstrated track record of getting the story
• Experience managing sponsorships for a large organization with demonstrated results
• Strong knowledge of local, regional and state media (current relationships preferred). National media exposure a plus
• Demonstrated strong communication skills, especially in regards to writing effective news releases, media advisories and media pitches
• Ability to effectively "manage? a story under duress with poise and presence
• Skill to drive effective outreach
• Highly proficient at building strong interpersonal relationships within Ent and with our service partners/vendors to accomplish objectives in a smooth, efficient and effective manner
• Demonstrated ability to successfully secure media coverage within trade and consumer media outlets across broadcast, print & online
• Strong attention to detail
• Exceptional organization skills
• Effective problem solver
• Comfort with ambiguity, testing and learning from new things
• Excellent communication and presentation skills to work with all levels of management and associates
• Strong work ethic and highly collaborative with management, cross-functional teams, partners and the press
• Capable of balancing competing demands of the organization and business units through appropriate management of staff, vendors, and marketing resources
• Solid understanding of AP writing style

Responsibilities

• Develop and oversee execution of a comprehensive public relations and earned media strategy that strengthens and supports the organization's reputation, credibility, visibility and business goals through strategic earned media
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to secure media coverage and positive exposure that differentiate Ent as a banking provider and community advocate; ensure Ent is a trusted resource for financial, employer of choice, and community expertise
• Serve as the organization's key media representative, ensuring consistent, positive and effective communication with external stakeholders
• Craft and develop storytelling opportunities, including compelling press releases, media pitches and communication materials to convey our key messages, expertise, community contributions and notable organizational achievements
• Cultivate priority messages and messaging strategy
• Ensure timely responses and intentional, planned (where possible) crisis management based on internal or external risk scenarios as they arise, partnering with Ent leadership, internal and member communications teams for a coordinated response; note this may happen outside of standard business hours
• Establish key performance indicators for media coverage; monitor, measure, report and evaluate impact of PR efforts
• Oversee creation and execution of PR calendar in close collaboration with marketing, community impact and financial education, advocacy, partnerships and business line
• Identify and activate Ent subject matter experts for media interviews and appearances, ensuring they are confidently prepared and able to best represent Ent (e. g. talking points, speech writing, media training and interview/speaking prep)
• Ensure a standard list of approved talking points is developed and maintained to ensure consistent, on-brand messaging
• Maintain a list of strategic opportunities/publications that directly aligns with our current goals and overall mission
• Help ensure Ent achieves the position of the #1 credit union in Colorado by seeking awareness and exposure opportunities through external or public ratings, awards and recognitions
• Supports Ent's brand by seeking and pursuing stories and speaking opportunities related to our philanthropic and financial education work and expertise
• Identify, evaluate and secure partnerships that build brand awareness and align with our brand and mission
• Establish, nurture and negotiate relationships with potential marketing Recruiting sponsors, ensuring agreements provide mutual value and support
• When relationships are deemed to be organizational partnerships, facilitate a smooth transition to the director of partnership success
• Oversee the activation and delivery of marketing sponsorship agreements, ensuring that both parties receive the expected benefits and recognition
• Measure and report on the impact of sponsorship partnerships, demonstrating their contribution to organizational goals; includes identifying and implementing tools for evaluating opportunities and assessing sponsorship performance
• Collaborate with internal teams to integrate sponsorship activations into marketing and community engagement initiatives
• Oversee budget management for PR and marketing sponsorships, ensuring efficient and effective use of resources
• Establish key performance indicators for all areas of responsibility; monitor, measure, evaluate and communicate impact internally and externally as appropriate
• Create, execute and evaluate processes and procedures around PR and marketing sponsorship activities that ensure both compliance and consistency
• Preserving and enhancing brand reputation through repeatable activities while initiating and fostering strong partnership with colleagues and outside vendors
• Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act

Preferred Qualifications

• 1+ years' experience marketing financial services and/or products
• Public Relations Society of America (PRSA) membership and/or accreditation

Benefits

• Affordable insurance, 24/7 doctor access, and a nationwide provider network
• 3% automatic contribution after three months, plus up to 6% matching
• During your first year, enjoy 16 days of paid time off (PTO) plus 9 paid holidays. And it grows from there
• Paid time off to give back to the community
• Up to $10,000 annually for higher education and assistance for certifications
• Significant savings on home, car, and personal loans
• This position is eligible for our corporate bonus program based on company performance
• This position is 100% remote for candidates residing outside of Colorado, but only in the following states: Arkansas, Florida, Idaho, Illinois, Missouri, Oklahoma, and Tennessee