Publisher Acquisition Manager

Summary

Join MGID, a global native advertising platform, as a proactive Publisher Acquisition Manager to expand our publisher network in the EMEA region, focusing on the German market. You will collaborate with various teams, manage relationships with publishers of all types (especially premium publishers), and achieve monthly, quarterly, and annual targets. Responsibilities include daily tasks such as contacting potential publishers, conducting meetings, updating HubSpot, and maintaining long-term partnerships. You will also create proposals, monitor market changes, and represent MGID at industry events. This role requires strong communication, business development skills, and a deep understanding of the German publishing market.

Requirements

• 5+ years of experience in publisher acquisition, and development
• Ability to ideate and innovate the Publisher Acquisition strategies and adaptability as per market dynamics
• Business development experience and a great network within the native and publisher industry
• Knowledge of various monetization opportunities for the publishers, and revenue models, market understanding, competition mapping, Native Advertising Technology and its possibility and limitations
• Experience with working with publishers, content websites, media groups, app developers, tech companies and networks from Germany. Good relationship with publishing market and strong network
• Familiar with publishers' strategy, business operations/model and their main challenges and 'pains'. Strong understanding of revenue generation strategies/action plans from the technology partner/vendor side. Knowledge of the publishers ecosystem in the market of the respective GEO
• Knowledge of dedicated approaches on how to work with clients from appropriate categories and traffic sources
• Fluent English, Native German
• Bachelor’s/Master’s degree

Responsibilities

• Work with HODs, Account Management, and other corresponding teams
• Deal with All types (with focus on Premium) of publishers to close on the possible partnership
• Sell to Premium Publishers like T1, T2 and Editorial Publishers
• Complete Daily Tasks assigned like Calling to potential publishers, conduct online as well as offline meetings, emails, HubSpot updation, inform internally on help required to close the deals and keep in touch with the closed partners to help and maintain the long term association
• Achieve Monthly, Quarterly and Annual Targets
• Perform as per the KPI assigned on a periodic basis
• Use our product strengths and product specifics to create custom proposal of solutions to Clients and publishers
• Use workable knowledge about strategies of Clients attraction and retention
• Monitor market changes and proactively inform team leader on any business/competitor/partner news and all upcoming circumstances (e.g. global/regional demand/cpc drop) and other issues that can affect the publisher's revenue (for example: government checking, publishers merge, social traffic decreasing because of new algorithms, emergence and market entry of the new competitors, etc.)
• Develop and maintain close and effective relationships and networks with both existing and potential new clients in the region, as well as different types of AdTech related entities
• Organize working process with Clients with aim to maximize our revenue and minimize losses for the company
• Perform lead generation activities, ability to use various lead generation tools like Similar Web, Red Volcano, Alexa, Publicwww etc. Business awareness of creating the pipeline of priority websites for different client Tiers
• Perform evaluation of priority ad placement, rates, formats of the ads considering website layout for all Tier types
• Create necessary documents: presentations, financial and business proposals (approved by team leader), commercial offer letters, non-exclusive agreements on Revenue Share basis
• Facilitate idea generation of new ad type and formats/features that can be interesting to the local Internet advertising market. Share interesting and new competitor formats
• Represent the company during important industry events. Target and attend conferences in order to sign new partners and/or to solidify existing relationships. Support other partnership activities as needed

Preferred Qualifications

• Experience with Native Players will be an added benefit
• Experience with AdTech/MarTech
• Prior experience with any well-known native platform, Ad Serving platforms, Publisher alliance, Programmatic monetization
• Knowledge and experience with Analytics platforms and tools