Senior User Acquisition Manager

Summary

Join Homa, a global mobile game developer and publisher, as a Senior User Acquisition Manager. You will lead the User Acquisition strategy for multiple mobile game titles, driving user growth and retention while optimizing advertising spend. Responsibilities include developing and executing data-driven user acquisition strategies, managing and optimizing campaigns for maximum ROI, collaborating with cross-functional teams, conducting performance analysis and competitor research, managing external partnerships, and maintaining performance reports. The ideal candidate possesses 5+ years of experience in user acquisition in the mobile gaming industry, strong analytical skills, proficiency in UA tools and platforms, and excellent communication skills. Homa offers comprehensive benefits depending on location, including insurance, meal vouchers, and access to WeWork spaces. The role is remote, open to multiple countries within European time zones.

Requirements

• 5+ years of experience in user acquisition, preferably in the mobile gaming industry, with soft launch experience
• Strong analytical skills with the capability to work with large datasets and draw actionable insights
• Proficiency in UA tools and platforms (e.g., Facebook Ads, Google Ads, AppLovin, DSPs, etc.) and experience with MMPs, SKAN, and attribution models
• Proven ability to develop and implement innovative and successful UA campaigns
• Excellent communication skills and the ability to work collaboratively with cross-functional teams
• Experience in managing and mentoring team members to promote professional development

Responsibilities

• Developing and executing data-driven user acquisition strategies across all major platforms (including social networks, ad/SDK networks, etc.)
• Managing and optimizing user acquisition campaigns to achieve maximum ROI and install volume
• Collaborating with cross-functional teams (creative, product, and analytics) to develop compelling ad creatives and optimize conversion rates
• Conducting in-depth analysis of UA performance, competitor research, and industry trends to guide campaign strategies
• Managing relationships with external partners and ad networks to enhance UA strategy and performance
• Maintaining comprehensive reports and dashboards to track performance metrics and inform strategic decisions

Preferred Qualifications

• A solid understanding of the gaming ecosystem and app store dynamics; experience in optimizing for mobile ad formats and creative effectiveness is a plus
• A proactive mindset with great attention to detail and a hands-on approach

Benefits

• ���� Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more
• ���� Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces
• ���� Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments
• ���� Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation
• ���️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off-site retreats (Workations as we name them) to connect, recharge, and celebrate
• ���� Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals
• ���� Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you're working remotely