Qualitative Research Associate Manager

Summary

Join Populix, a consumer insights platform, as a Qualitative Research Senior Personnel. You will be responsible for executing qualitative projects and serving as the main point of contact for clients. Key responsibilities include developing proposals, writing meeting minutes, preparing screeners, conducting fieldwork briefings, collaborating with project managers, designing discussion guides, moderating focus groups and interviews, analyzing interview data, consulting with research managers, and managing multiple projects simultaneously. The ideal candidate will have at least 5 years of experience in a qualitative consumer insights role, proficiency in English, a Bachelor's degree in a related field, and up-to-date knowledge of qualitative research methods. Strong analytical, communication, and presentation skills are essential.

Requirements

• Minimum 5 years of experience in a Qualitative Consumer Insights role
• Proficient English Language Application for oral & written
• Minimum Bachelor's in Psychology/Sociology/Social Anthropology or in other related fields
• Up to date with Qualitative research methods, knowledge, and techniques
• Strong analytical skills
• Good communication and interpersonal skills as needed to closely work with remote teams spread in multiple locations
• Good in presentation

Responsibilities

• Assist in the development of strong and captivating proposals to meet client needs, competitiveness, and cost-effectiveness based on short research briefs and/or elaborate Request For Proposal, including assisting with costing structure, methodological design, analytical framework, etc
• Write the MoM (Minute of Meetings) of kick-off or any meetings with clients
• Prepare screeners for recruitment
• Deliver fieldwork briefing to ensure the interviewers are clear about the purposes
• Collaborate with the Project Manager to ensure the progress of recruitment is well communicated and monitored
• Design discussion guides to ensure they prompt meaningful findings and are actionable
• Provide moderation for basic qualitative methodologies, such as focus groups and in-depth interviews
• Convert the interview's verbatim to Content Grid and create the Content Analysis of the interview
• Consult with Research Manager (Questionnaire Design, Analysis, Reporting, & Writing)
• Manage multiple projects simultaneously
• Reporting to a project lead, you will be responsible for the successful execution of customized qualitative studies, including project costing questionnaire design, project management, execution, analysis, and report writing

Preferred Qualifications

• Knowledge and understanding of online market research is an advantage
• Experienced in project management and research proposals