Remote Regional Marketing Manager

Summary

Join Axonius as Regional Marketing Manager - SLED to develop and execute marketing strategies for the State, Local Government, and Education (SLED) vertical. This role requires a dynamic thinker who can collaborate with sales, product marketing, and partner teams to align marketing initiatives with business goals and SLED-specific needs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or equivalent experience preferred
• 5+ years of experience in B2B marketing, with a focus on regional or field marketing
• Proven success in the SLED market, with a strong understanding of government procurement cycles, contract vehicles, and education sector nuances
• Experience working within the technology, cybersecurity, or SaaS industry is highly preferred
• Familiarity with account-based marketing (ABM) strategies and tactics
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with internal teams and external stakeholders
• Data-driven mindset with experience analyzing marketing metrics and adjusting strategies for maximum impact
• Proficient in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce)

Responsibilities

• Develop and execute an integrated marketing strategy for the SLED vertical, aligning with corporate objectives and regional sales goals
• Conduct market research to understand key challenges, trends, and opportunities within the SLED space
• Work closely with regional sales teams to identify top accounts and growth opportunities, creating tailored marketing plans that address specific needs
• Plan, develop, and execute regional marketing campaigns, including digital marketing, email campaigns, webinars, events, and account-based marketing (ABM) initiatives focused on the SLED audience
• Manage event strategy, including state-level trade shows, user groups, webinars, and other regional marketing events
• Coordinate with content and product marketing teams to develop and localize messaging, case studies, and white papers relevant to the SLED market
• Partner closely with sales, product marketing, and partner marketing teams to ensure consistent messaging and drive alignment on lead generation and pipeline acceleration
• Collaborate with channel partners and resellers to co-market solutions to key SLED accounts
• Monitor and measure the effectiveness of campaigns through KPIs and data-driven insights. Track ROI and optimize campaigns based on performance
• Provide regular reporting on marketing activities, campaign results, and pipeline contribution to senior leadership
• Manage regional marketing budgets, ensuring the effective allocation of resources to maximize marketing impact and ROI

Benefits

• Competitive salary
• Stock options
• Attractive benefits
• Annual bonus