Regional Marketing Manager

Summary

Join Figma's growing team and become our Regional Marketing Manager for the DACH region! Lead strategic initiatives focused on lead generation and revenue growth. Develop and implement comprehensive regional marketing strategies to engage and convert local audiences. Collaborate closely with sales teams to enhance brand awareness and drive demand across various customer segments. Partner with the EMEA Marketing Team and other departments to align marketing efforts with the company's overall vision. This role can be based in our Berlin hub or remotely within Germany.

Requirements

• 5+ years of marketing or proven experience within the DACH region
• Experience building and driving full funnel Demand Gen strategies
• You have incredible communication skills: an effective communicator, you're able to set vision and influence partners
• A dynamic project manager, as confirmed through your varied revenue-driving experiences
• Experienced leading multiple types of field events, and you’ve experienced all the things that help make events a success
• You're a sophisticated problem solver, and collaborating with management to find success and pivot to overcome challenges

Responsibilities

• Execute the demand generation strategy with local DACH nuances: Build and execute demand generation and field marketing strategies and programmes for the DACH region to support the overarching Global & INTL marketing goals. Drive brand awareness (measured through sign-ups) and generate pipeline (measured through SAO + PG)
• Influence the digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the DACH audience
• Develop a partnership with Sales: Collaborate with regional Sales partners to deliver a sales-led marketing strategy, including net-new and existing customer expansion (i.e. upsells and cross-sells)
• Global collaboration: Work closely with global & international marketing team members to deliver consistent and impactful marketing results through the funnel and across multiple channels
• Performance tracking and budget: Build frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend
• Regional leadership: As this is a highly collaborative and visible role, you’ll be the face of DACH marketing and brand ambassador for Figma

Preferred Qualifications

• You have a love for content, both written and visual, and feel at home proofreading in German and English
• You have data-driven yet creative mind, you bring new insights to existing projects and continuously push the team to try new approaches
• You love to bring people together. You drive team collaboration, and also enjoy working with people outside of your team and the company

Benefits

This role can be held from our Berlin hub or remotely within Germany