Regional Marketing Manager

Summary

Join the Service Experts team as a Regional Marketing Manager and oversee marketing strategies for assigned regions. You will develop and implement regional marketing plans, collaborate with center management and regional directors, conduct market research, and ensure brand consistency. Responsibilities include managing marketing campaigns, reviewing performance data, and identifying partnership opportunities. This remote position requires a bachelor's degree or equivalent experience, along with extensive marketing experience and strong analytical and communication skills. Service Experts offers a comprehensive benefits package including competitive pay, paid time off, health insurance, retirement plan, and professional development opportunities.

Requirements

• Bachelor degree required or equivalent work experience
• 5+ years marketing related experience
• 3+ years direct marketing and lead generation experience
• Ability to manage multiple projects simultaneously
• Creative and strategic thinker
• Superior analytical abilities and ability interpret multiple points of data
• Excellent interpersonal communication abilities
• Strong knowledge of marketing & advertising principles
• Advertising Agency management experience
• Prepared and available for travel within the Area and to Service Experts locations
• Exceptional problem-solving and planning skills
• A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
• Ability to assess the Regional/Area markets

Responsibilities

• Develop and implement Regional strategic marketing plans
• Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
• Market research planning and analysis
• Ensure Service Experts brand standards are consistently applied in all marketing communications
• Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
• Assist in the development of internal communication materials for consumer campaigns
• Review marketing performance using data from internal and external sources
• Review media efficiency and cost savings procurement for applicable centers
• Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
• Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
• Responsible for the effective implementation of all marketing programs within Region and Areas
• Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
• Provide field support for Corporate Marketing programs (co-ordination, execution, measurement & feedback)
• Post campaign analysis and communication of best practices
• Identify company partnership opportunities including local or regional utilities and partners
• Other duties as assigned

Preferred Qualifications

• Strategy Development: Excellent strategic planning capabilities
• Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
• Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
• Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
• Leadership: Ability to manage and direct external advertising agency
• Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
• Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
• Innovation: Always looking for new ideas to help improve programs, processes and systems

Benefits

• Competitive Pay with incentive opportunities
• Paid Time Off and Company Holiday Pay
• Medical, Dental, and Vision Insurance programs
• 401(k) Retirement Savings Plan with company matching contributions
• Life Insurance and disability insurance options
• Supplemental benefit programs
• World Class Training opportunities through our Experts University
• Career Development opportunities