Regional Sales Manager

Summary

Join Sparrow Living as a Regional Sales Manager (RSM) and lead the sales strategy for a portfolio of Active Adult (55+) communities. Reporting to the VP of Sales, you will provide exceptional sales leadership, foster a robust sales culture, and inspire community team members. You will be responsible for achieving sales revenue and occupancy goals, collaborating with other business functions, and implementing the Sparrow Living sales program. This role requires strong sales leadership skills, experience in multifamily housing or senior living, and the ability to travel. Sparrow offers a competitive compensation and benefits package, including bonus opportunities, generous paid time off, and a purpose-driven culture.

Requirements

• A high school diploma and a minimum of 5+ years professional sales experience in multifamily housing, Active Adult, senior living, or hospitality
• Skilled facilitator with strong executive presence
• Creative, interactive approach to adult learning
• Ability to travel up to 50%
• Demonstrated success in sales training and guiding teams to excel in sales performance
• Extensive CRM experience (preferably Yardi CRMiQ)
• Property management system experience (preferably Yardi)
• Market outreach experience (networking, events, social media, etc.)
• Familiarity with Canva, PowerPoint, Teams
• Purpose driven and passionate about making a difference in other’s lives
• Comfortable with ambiguity and able to run with high level direction
• Servant leader mindset
• Strong relationship building skills
• Creative, progressive approach to employee engagement
• Ability to learn and adapt quickly
• Naturally curious and always striving to improve
• Self-aware and coachable
• Proven ability to build collaborative partnerships and lead through influence
• Proactive, solutions oriented and accountable
• Familiarity with Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and other laws and regulations governing multi-family housing operations

Responsibilities

• Lead a dynamic portfolio of communities and coach the community team members to a high level of sales competence and execution
• Drive the achievement of budgeted occupancy and revenue
• Provide strategic and tactical support, guidance, and direction to assigned portfolio through implementation of impactful programming, training, and coaching
• Travel to communities within the portfolio to develop strong relationships with team members and mentor sales excellence
• Proactively and systematically assess and continuously evaluate the execution of strategies and results. Build strong sales success plans to drive results
• Observe and serve as hands-on sales coach for teams. Ensure crisp sales fundamentals are being executed
• Advise community team members on ways to improve their sales performance – focusing on developing strengths, achieving goals, and building strong trust with prospects
• Motivate and empower the portfolio sales teams in a positive manner by encouraging them to take an active, collaborative role in marketing their communities for success
• Direct community teams to achieve monthly and annual sales targets
• Analyze and monitor sales statistics to identify sales trends, evaluate sales team activities and performance, and utilize secret shops to improve results
• Leverage CRM reports and other pertinent data to pinpoint strengths and opportunities for improvement with the community teams. Ensure submittal of timely and accurate weekly/monthly sales reports
• Help the Sparrow sales force be the industry best. Participate in the recruitment and hiring of your portfolio’s sales team with a focus on attracting and retaining top talent to optimize sales results
• Participate in designing new and improving existing sales training and development programs for the community team members
• Make observations of individual and team performance and assess training needs
• Establish strong relationships with operations and marketing partners. Work with these leaders to create sales and marketing strategies and assist them in the execution of these plans. Serve as a partner with them to overcome community and team challenges, achieve occupancy goals, and train sales personnel
• Coordinate all logistics and onboarding activities for new and existing sales specialists and make clear the Sparrow Active Adult sales standards. As needed, conduct weekly sales meetings to influence individual and group dynamics
• Meet with each assigned community sales team regularly to discuss: Current gap to goal (leasing/occupancy goals)
• 30-day prospect event calendar
• 30-day outreach marketing calendar
• Prospect follow up strategy
• Mystery shop results
• Conduct 1:1 role playing activities & assist in customizing tour paths by community to optimize prospect experience
• Meet with leadership and capital partners to discuss team sales performance and plans for improvement when needed
• Engage teams in monthly sales contests and bonus program
• Roll out new initiatives regionally

Preferred Qualifications

• Experience with lease-up properties and luxury amenities desired
• Background in Operations preferred
• Strong foundation in leading and developing teams at a regional level

Benefits

• Competitive bonus opportunities
• Generous paid time off
• Purpose-driven culture; rewarding work
• High employee engagement scores + Best Place to Work award recipient
• Health, dental and vision benefits
• 401K retirement plan with robust employer match
• Milestone anniversary rewards including travel, spa retreats, home down payments, student loan payoffs, sabbaticals and more