Relational Program Specialist

Summary

Join Transat, a leading international tour operator and award-winning leisure airline, as a Relationship Program Specialist! This role focuses on enhancing customer engagement, experience, and loyalty through impactful multi-channel campaigns. You will be responsible for developing and implementing CRM strategies, managing the CRM database (Adobe Campaign), and collaborating with various teams. The position offers a flexible schedule with remote work options (except for monthly team meetings), a stimulating environment, and the benefit of employee travel privileges. This is a fantastic opportunity to contribute to a dynamic team within a successful international company.

Requirements

• College or university degree in marketing or related discipline
• Minimum of 3 to 5 years experience in relationship marketing, e-commerce, communications or related field
• Oral and written fluency in French and English
• Knowledge of marketing automation software and CRM (such as HubSpot or Braze)
• Knowledge of HTML and/or CMS
• Knowledge, understanding and ability to analyze relational databases

Responsibilities

• Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle
• Develop relationship calendar and communication plans across all communication channels (email and push notifications) while ensuring consistency
• Define target groups and select consumer groups for various campaigns
• Organize and ensure the success of all phases of multi-channel campaigns, automated emails and other initiatives (plan, structure, test, segment, deploy, analyze and optimize)
• Produce and present communication plans, reports, technical briefs
• Manage the CRM database in Adobe Campaign
• Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle
• Collaborate on a daily basis with the marketing, e-commerce, business intelligence, IT and development teams, dataminers and with our external back end partner
• Develop industry best practices and bring new initiatives to the CRM team
• Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner
• Ensure that all tactics are compliant with current legislation (GDPR and C28)

Preferred Qualifications

• Knowledge of Office 365, Google Analytics and PowerBI
• Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast
• Committed, optimistic, solution-oriented, creative, open to change and enjoy working on a variety of activities

Benefits

• Remote work: Allowed at all times, except for team meetings (once a month at the office, 300 Léo-Pariseau, Montreal). Within the team, many choose to come to the office 1 to 2 times per week, but it is not mandatory
• Flexible start time between 8 a.m. and 9 a.m. (37.5 hours per week)
• Travel benefits to discover destinations on board the best leisure airline in North America