Integrated Marketing Programs Specialist

Summary

Join The Linux Foundation as an Integrated Marketing Programs Specialist and oversee the execution of marketing campaigns driving awareness and adoption of open-source projects. Reporting to the VP of Growth Marketing, you will collaborate with various teams to create impactful campaigns resonating with the open-source community. Key responsibilities include developing and managing multi-channel marketing programs, planning project launches, coordinating content creation, engaging with the community, tracking campaign performance, and collaborating cross-functionally. The role requires proven experience in a similar marketing role, strong project management skills, excellent communication, and familiarity with modern marketing practices. A creative, proactive, and results-oriented approach is essential for success in this remote-first environment.

Requirements

• Proven experience as a Integrated Marketing Programs Specialist or similar marketing role, preferably in the tech, open source, or software industry
• Exceptional project management skills and a power user of tools like Asana, Trello, Wrike, etc
• Excellent communication skills (written and verbal) with the ability to tailor messaging to different audiences
• Experience managing project or campaign launches with multiple stakeholders
• Familiarity with modern marketing practices, including Account-Based Marketing (ABM) and customer journey mapping
• Experience with digital marketing channels including social media, email, SEO, and paid media
• Familiarity with marketing automation tools, CRMs, and analytics platforms (e.g., Google Analytics, HubSpot, etc.)
• Data-driven mindset with the ability to analyze campaign performance and make data-backed decisions
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Ability to work independently and as part of a collaborative team in a remote-first environment
• A creative, proactive, and results-oriented approach to campaign management

Responsibilities

• Develop, implement, and manage multi-channel marketing programs tailored to defined target personas, focusing on measurable outcomes such as awareness, lead generation, and engagement
• Develop and execute detailed launch plans for new projects and initiatives, ensuring alignment with organizational goals and timelines. Act as the primary point of contact for launch-related updates and oversee post-launch performance analyses
• Collaborate with content creators, designers, and distribution teams to produce and amplify compelling, relevant content (blog posts, social media, email newsletters, videos) that supports campaign objectives
• Build and nurture relationships with the open-source community, including maintainers, contributors, and influencers, through campaigns, webinars, and events
• Track campaign performance, analyze key metrics, and generate reports to assess effectiveness and improve future strategies
• Work closely with internal teams (marketing, events, education, projects) to ensure campaigns align with organization and foundation goals
• Position the Linux Foundation and our hosted projects as a thought leader in the open-source space by identifying opportunities for media coverage, partnerships, and influencer collaborations
• Partner closely with our events team to help organize and promote conferences, events, webinars, hackathons, and virtual meetups to drive engagement
• Oversee campaign budgets, ensuring that resources are used efficiently and effectively

Preferred Qualifications

• Experience with community-driven events, meetups, or hackathons
• Familiarity with graphic design tools or basic video editing is an advantage
• Strong understanding and passion for open source culture and communities is a bonus

Benefits

Salary $40,000 - $50,000 USD