Relationship Lead

Summary

Join Packt as a Relationship Lead and play a pivotal role in our publishing ecosystem. Drive both author acquisition and post-publication marketing strategies. Serve as a dynamic link between subject matter experts, developer communities, and Packt's content goals. Discover influential tech voices, nurture author relationships, and ensure published titles achieve success. This strategic role blends people skills, product sensibility, marketing acumen, and community building. You will execute marketing campaigns, engage with communities and influencers, manage Amazon reviews, and acquire high-status authors.

Requirements

• Strong persuasive skills and the ability to close with high-profile individuals
• Confidence in cold outreach, networking, and building rapport with experts
• Understanding of tech personas and what motivates professionals to write and share their knowledge
• Ability to plan and run campaigns that improve discoverability and drive book sales
• Familiarity with key book marketing metrics: click-through rates, conversion rates, review sentiment, etc
• Proficiency in identifying and recruiting influential voices in the tech ecosystem
• Ability to manage relationships with micro- and macro-influencers, ensuring consistent and authentic promotions
• Capable of tracking engagement data and iterating marketing efforts based on what works
• Highly structured in managing outreach pipelines, campaign schedules, and author communication
• Analytical mindset with the ability to generate insights from marketing data and sales trends
• Proactive, responsive, and capable of juggling multiple titles and stakeholder relationships

Responsibilities

• Drive book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns
• Work with internal marketing and growth teams to support metadata optimization, keyword targeting, and audience-specific messaging
• Develop title-specific promotion plans that include outreach to Amazon reviewers, email campaigns, and community events
• Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors
• Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to generate buzz around new titles
• Establish recurring partnerships with community advocates to amplify the impact of book launches
• Coordinate influencer-led campaigns and track ROI from posts, videos, and content mentions
• Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases
• Track review volume and sentiment; work with authors and marketing teams to ensure feedback is actionable and constructive
• Build a scalable review acquisition strategy that supports sustained post-launch visibility
• Embed books into conversations across key developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers
• Plan and support online events (e.g., webinars, AMAs, expert panels) that showcase book content and author expertise
• Gather feedback and community insights to inform future book topics and marketing approaches
• Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors
• Pitch publishing opportunities to experts with a compelling narrative that aligns with their personal brand and career goals
• Negotiate author contracts and manage onboarding to ensure clarity, enthusiasm, and a strong collaborative foundation
• Serve as the primary point of contact for authors, guiding them through the publication journey
• Maintain long-term relationships to encourage repeat authorship and ambassador-level partnerships

Preferred Qualifications

Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus

Benefits

• Bonus scheme
• 25 days’ holiday (plus bank holidays)
• Flexible hours: choose how, when and where you work