Remote Ad Optimization Success Manager

Summary

Join MonetizeMore's dynamic team and work from anywhere in the world with complete location and schedule flexibility! As an Ad Optimization Success Manager, you'll guide publishers through optimizing their ad performance, ensuring compliance, and achieving revenue targets. This role combines technical expertise in ad configuration and optimization with a strong focus on client relationships and communication.

Requirements

• Analytical Thinking - Ability to interpret data, identify trends, and make data-driven decisions
• Technical Proficiency - Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tool such sa Active Campaign and header bidding solutions
• Problem-Solving Skills - Resourceful in identifying issues, troubleshooting errors, and finding effective solutions
• Attention to Detail - Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes
• Communication Skills - Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding
• Client-Centric Mindset - Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction
• Knowledge of Ad Metrics - Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies
• Strategic Thinking - Ability to think ahead and align short-term actions with long-term goals, including scaling performance
• Sales Acumen - Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers
• Results-Oriented - Strong drive to achieve and exceed KPIs and revenue targets
• Negotiation Skills - Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business
• Resilience - Ability to handle challenges and setbacks while maintaining motivation and a positive attitude
• Data Visualization - Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively

Responsibilities

• Understand Publishers' preferences for receiving value from M2, identify pain points, and provide creative growth suggestions
• Assess and optimize current ad setups to identify revenue enhancement opportunities
• Analyze publisher ad inventory to determine the best-performing ad units, proposing and implementing changes as needed
• Discuss insights on how the publisher can expand their overall business
• Work closely with the Ad Demand Team to configure, test, and manage the entire ad stack in Google Ad Manager
• Perform daily ad quality checks to ensure all placements are filled, monitoring performance metrics such as CPM, Page RPM, and Session RPM
• Collaborate with Engineers, Solutions Engineers, and other teams to troubleshoot setup concerns and explore new ad tech developments
• Audit demand stack partners to ensure accurate impression tracking and continuously monitor publisher sites for compliance with Google's policies
• Generate and analyze monthly and annual reports, utilizing historical data to provide insights and trend analysis
• Conduct 7-day and 30-day post-live performance reviews