Advertising and Audience Engineer

Summary

Join GoFasti, a Talent-as-a-Service, as an English-fluent Advertising & Audience Engineer to collaborate with product development teams, develop marketing materials, and analyze market trends.

Requirements

• Bachelor's degree in marketing, advertising, or a related field
• 3+ years of experience in digital advertising
• Strong understanding of audience targeting and segmentation
• Strong proficiency in programming languages such as Go, Ruby, Java, Python, or C#
• Experience with Google Ads, Facebook Ads, and other advertising platforms
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Strong communication and presentation skills

Responsibilities

• Collaborate with product development teams to understand technical specifications and unique selling points of products
• Develop marketing materials that accurately convey technical aspects of products to a target audience
• Work with the marketing team to create campaigns that effectively reach and engage technical customers
• Analyze market trends and customer feedback to recommend adjustments in marketing strategies
• Conduct competitor analysis to identify gaps and opportunities in the market
• Train and support sales and marketing teams on technical aspects of the products
• Participate in product launches and promotional events, providing technical insights where necessary