Senior Demand Generation Manager

Summary

Join Anzu, a leading in-game advertising company, as a Senior Demand Generation Manager. This key role focuses on accelerating pipeline growth through effective marketing campaigns. You will lead ABM programs, manage SEO content, and execute lead nurturing campaigns, email marketing, blog posts, and paid ad strategies. The ideal candidate is a hands-on B2B marketer who thrives in a fast-paced environment and wants to shape the demand generation function at a scaling AdTech company. You will work closely with other teams to align messaging and campaign strategy, track performance metrics, and continuously optimize campaigns for maximum impact. This position offers a competitive salary, benefits, and the opportunity to work in a dynamic and innovative industry.

Requirements

• 4+ years of experience in B2B demand generation, ideally within adtech, martech or with a SaaS background
• Hands-on experience managing campaigns in HubSpot, including workflows, segmentation, email, website/landing page creation and reporting
• Proven ability to run and optimize successful full-funnel lead generation and ABM campaigns across email and content, with a limited paid media budget
• Strong native-level English writing skills, with a track record of creating compelling, high-performing marketing content
• Strong grasp of SEO, with interest in how AI and generative engines are changing the landscape
• Data-driven with a curious mind. You love testing, learning, improving performance, and always looking for breakout growth channels
• Organised, proactive, and comfortable working cross-functionally in a fast-paced environment
• A strong communicator with a collaborative mindset and commercial focus

Responsibilities

• Build and execute multi-channel demand generation campaigns that drive quality leads and pipeline
• Create and manage lead nurturing workflows, newsletters, and email campaigns in HubSpot
• Develop and run targeted ABM programs that include email sequences, paid ads, blogs, and tailored landing pages
• Write and optimise high-converting content — from landing pages and emails to SEO-driven blog posts
• Own paid media strategy and execution across platforms like LinkedIn, Google Ads, Reddit, and programmatic
• Own website SEO and conversion optimisation, continuously testing and improving performance
• Work closely with corporate and product marketing to align messaging and campaign strategy
• Track and report on performance metrics including MQLs, pipeline contribution, and campaign ROI

Preferred Qualifications

Knowledge of the gaming industry is a plus

Benefits

• PTO plus bank holidays
• Private medical insurance
• Pension
• Remote working model, with 1 day a month in a central London office
• Industry-leading global company in the in-game advertising market
• Exciting opportunity to dive into the popular worlds of gaming, esports, and advertising
• Central HQ in Tel Aviv, with hybrid working and remote teams around the globe
• Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology
• Work with AAA and indie gaming studios to make gaming a better place
• Equal opportunity employer with inclusive environment for all employees
• Competitive salary packages