Remote Associate Director

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Veeva Systems

πŸ’΅ $115k-$190k
πŸ“Remote - United States

Job highlights

Summary

Join Veeva Systems, a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As an Associate Director of Marketing Programs/Field Marketing, you will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals.

Requirements

  • 10+ years experience in demand generation/field marketing
  • 5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
  • Ability to turn vision into strategy and a marketing plan
  • Experience breaking into new markets with a strong competitive landscape
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Experience in managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience with sales and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor’s degree required

Responsibilities

  • Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
  • Develop fresh campaign and program approaches to break into new and competitive markets
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program

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