Remote Associate Director
Veeva Systems
π΅ $115k-$190k
πRemote - United States
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Job highlights
Summary
Join Veeva Systems, a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As an Associate Director of Marketing Programs/Field Marketing, you will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals.
Requirements
- 10+ years experience in demand generation/field marketing
- 5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
- Ability to turn vision into strategy and a marketing plan
- Experience breaking into new markets with a strong competitive landscape
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
- Experience in managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience with sales and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills
- Proven ability to excel in a dynamic environment is extremely important
- Strong team player with a positive attitude
- Bachelorβs degree required
Responsibilities
- Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
- Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
- Develop fresh campaign and program approaches to break into new and competitive markets
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts
- Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
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