Remote Contractor

Summary

Join our team as a Contractor based out of Argentina for Mid-Level Marketing Operations Services. You will build and execute marketing programs in Marketo, create smart lists and segmentation, and troubleshoot campaigns.

Requirements

• At least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce)
• Direct experience with B2B or Edtech SaaS demand generation and digital marketing campaigns
• Experience with multiple Marketing Automation Platforms (e.g. Marketo, Hubspot, Pardot) and email automation software (e.g. Iterable, Braze)

Responsibilities

• Build and execute marketing programs in our Marketing Automation Platform (currently Marketo) for email campaigns, events, nurture programs, webinars, and operational programs
• Create and maintain smart lists and segmentation to support automated nurture, ABM, and lead scoring initiatives
• Build and maintain lead management automation in Marketo (including scoring models, assignment/routing logic, and sync to Salesforce)
• Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering
• Troubleshoot campaigns, email deliverability, lead scoring, and other kinds of automation
• Execute updates to landing pages and assets, in tools including Marketo, Splash, Vidyard, and others
• Provide support in analyzing the performance of all marketing activations, including analysis of website data