Remote Digital Marketing Associate

Summary

Join Veeva Systems, a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As a Digital Marketing Associate, you will own and shape the design and user experience of QuickVault's external presence and related digital properties and channels.

Requirements

• 2+ years’ marketing experience in a B2B 'Full Stack' digital environment
• You have successfully managed digital programs and execution across a diverse range of marketing initiatives, preferably with hands-on experience managing budget, strategy, and execution
• Experience developing and delivering rapid growth targeting campaigns and nurture campaigns (Adwords, LinkedIn, retargeting, etc.) across a diverse set of buyer personas, including executives
• Experience with site personalization strategies, including the targeting of user experiences
• You have defined, implemented, and managed SEO best practices for a global website
• You are instrumental in providing reporting and insights, using digital analytics
• Ability to prioritize and manage various projects based on changing business requirements
• Ability to thrive in a dynamic, high-growth environment
• Must be a self-starter with high standards
• Excellent attention to detail and fast learner
• Good communication, interpersonal, and teamwork skills

Responsibilities

• Define and drive digital strategy for Veeva's QuickVault marketing organization
• Manage all digital initiatives from ideation, requirements scoping, capacity planning, resource allocation, communication, and measurement
• Develop a center of excellence for digital, fueled by experimentation of new and emerging tools that will shape 'best' and 'next' practices for our marketing efforts
• Partner with the global marketing team to define, plan, and implement our digital strategy across our external website, and potential event inclusion
• Maintain and optimize the QuickVault external website for SEO, site quality, and site performance
• Launch, optimize, and measure digital campaigns across Google, LinkedIn, Twitter, and other advertising platforms
• Report on the effectiveness of the digital strategy by identifying and tracking key KPIs and showing performance and business impact against business priorities

Preferred Qualifications

• BSc or BA in Marketing, or similar degree preferred
• Strong eye for design and UX best practices
• Experience in the creation and editing of digital assets that are optimized for the web
• Working knowledge of marketing automation platforms (Hubspot/Marketo/Eloqua) and CRMs (SFDC)

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program