Director of Digital Marketing

Summary

Join NetBrain as the Director of Digital Marketing and lead our digital marketing efforts to drive brand growth, pipeline acceleration, and customer engagement. This pivotal role requires a tech-savvy marketing leader with a comprehensive understanding of digital platforms and data-driven insights. You will develop and execute a comprehensive digital marketing strategy, oversee digital marketing initiatives, analyze performance metrics, enhance the user experience of the company's website, and collaborate with cross-functional teams. Lead and mentor a high-performing team, stay updated on industry trends, and manage budgets effectively. NetBrain offers a competitive compensation package and comprehensive benefits.

Requirements

• A Bachelor’s degree in Marketing, Business Administration, or a related field
• 8+ years of proven experience in B2B digital marketing with a successful track record in a leadership role
• In-depth knowledge of digital marketing channels and tools, including analytics platforms (e.g., Google Analytics), CRM systems, and marketing automation
• Exceptional verbal and written communication skills, with the capability to present ideas in a compelling and engaging manner
• Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy
• Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment

Responsibilities

• Develop and execute a comprehensive digital marketing strategy that aligns with NetBrain’s vision and goals
• Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media, content creation, and online advertising
• Analyze performance metrics to assess the effectiveness of campaigns and recommend improvements to boost ROI
• Enhance the user experience of the company’s website and ensure it is optimized for engagement and conversions
• Collaborate with cross-functional teams to create integrated marketing strategies that support sales and product initiatives
• Lead, mentor, and grow a high-performing digital marketing team, fostering an environment of creativity and innovation
• Keep abreast of the latest digital marketing trends and technologies to ensure NetBrain remains at the forefront of the industry
• Manage digital marketing budgets effectively to maximize impact while minimizing costs
• Build and maintain relationships with external partners, agencies, and vendors to amplify our marketing efforts

Preferred Qualifications

• A Master’s degree is preferred
• Experience in technology, cybersecurity, or IT-related marketing a plus

Benefits

• For this role, the estimated on-target earnings range is between $165,000 - $205,000 + Bonus & Stock Options
• Stock options
• 401k
• Medical/dental coverage