Remote Digital Marketing Technology Specialist

Summary

Join our team as a Digital Marketing Technology Specialist and play an essential role in managing marketing tools, implementing data-driven strategies, and collaborating with the marketing team to support various initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field
• 1-4 years of experience in marketing technology, data analysis, or related field (internship experience welcome)
• Strong analytical skills with a passion for data-driven decision-making
• Excellent communication and organizational skills
• Ability to work in a fast-paced, collaborative, and remote-first environment
• Experience working with marketing automation, CRM and lead routing platforms, preferably with the following tools: Marketo (required), Salesforce (or other similar CRM required), Ringlead (or other similar lead management solution required)

Responsibilities

• Analyze marketing data to generate actionable insights that drive decision-making
• Assist in maintaining and updating marketing dashboards and provide reports to monitor campaign performance
• Support database maintenance, including data hygiene, segmentation, and manipulations
• Assist in the creation, testing, deployment, and optimization of email marketing campaigns
• Track email marketing metrics and provide performance analysis
• Act as primary owner of Marketo platform and building, optimizing integrations and workflows with the marketing tech stack
• Assist in evaluating and refining marketing processes to improve efficiency and effectiveness
• Recommend enhancements to streamline workflows across marketing teams
• Plan and oversee production processes for marketing campaigns, ensuring timely delivery and alignment with campaign objectives
• Ensure all marketing materials align with brand guidelines and maintain a consistent tone and voice across channels
• Assist in managing marketing technology platforms, including CRM and marketing automation tools, to enhance data integration and workflow efficiency
• Work closely with marketing and operations teams to facilitate smooth communication, foster collaboration, and support the success of marketing initiatives

Preferred Qualifications

• Experience or coursework in marketing technology or related marketing technology tools
• Recent certifications in marketing operations tools, especially Marketo and Salesforce are highly desirable for this role

Benefits

Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work