Incode Technologies is hiring a
Digital Marketing Specialist

Summary

Join a Unicorn-status scale-up as a Digital Marketing Specialist to power a world of digital trust. The ideal candidate will have hands-on experience running effective digital campaigns, optimizing ad performance, and utilizing marketing automation tools such as HubSpot. Fluency in both Spanish and English is essential.

Requirements

• 2-5 years of experience in Google PPC and LinkedIn Advertising, particularly in B2B campaigns
• Google PPC certification is required
• Proficiency in LinkedIn Campaign Manager and Google Ads tools
• Hands-on experience with HubSpot and marketing automation tools
• Experience with A/B testing and conversion rate optimization (CRO) is required
• Experience with lead scoring, nurturing campaigns, and CRM integrations
• Excellent analytical skills and attention to detail
• Familiarity with tools like Zapier (or similar automation tools)
• Understanding of Account-Based Marketing (ABM) strategies
• Experience with Salesforce CRM
• Bilingual in Spanish and English

Responsibilities

• Plan, execute, and optimize B2B advertising campaigns on Google PPC and LinkedIn
• Use data-driven insights to analyze performance and adjust strategies to maximize ROI
• Collaborate with the content and SDR teams to ensure alignment on campaign goals and lead quality
• Manage and optimize marketing automation workflows in HubSpot to nurture leads and streamline processes
• Monitor and report on key campaign metrics, including lead generation and conversion rates
• Stay current on industry trends and best practices in digital advertising and B2B marketing

Benefits

• Meaningful Equity
• Flexible Working Hours & Workplace
• Open Vacation Policy
• Wellness Program
• International Travel Opportunities
• Additional benefit package according to location (401k, medical insurance, etc.)