Senior Marketing Specialist, MarTech

Summary

Join Kraken's Marketing Technology and CRM Operations team as a Sr. Marketing Specialist - MarTech to help manage Kraken's best-in-class technology stack, implement tools, and execute cross-channel communications to support client engagement strategy.

Requirements

• 2-5 years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.)
• Expert knowledge of Google Analytics and Tag Manager
• Familiarity with SQL and HTML/CSS
• Familiarity with web and mobile app environments, SDK and product lifecycle
• An understanding of performance metrics as well as business/marketing analytics
• Strong organization and project management skills
• Strong crypto conviction and familiarity with our product offerings

Responsibilities

• Help manage MarTech tools' operational needs such as access and usage management and new integrations
• Gather and translate marketing/business use cases into technical requirements
• Provide hands-on guidance for internal stakeholders and develop documentation as playbook
• Ensuring implementation of best practices for tool governance and marketing activation (email IP reputation management, feature onboarding, communication channel adoption, etc)
• Troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders
• Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics
• Participate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally