Remote Global Web Performance Manager

Summary

Join our team at Instructure as a Global Web Performance Manager and take ownership of digital analytics, optimize performance, and deliver personalized experiences across our websites.

Requirements

• 4+ years of experience in web analytics, optimization, and personalization
• Deep expertise in Google Analytics, Google Tag Manager, and A/B testing platforms (Optimizely, Adobe Target, or similar)
• Proven experience leading site optimization efforts (CRO) to drive conversions, lead generation, and engagement
• Strong ability to synthesize data from multiple sources (e.g., heatmaps, click path analysis, GA4, etc.) and make actionable recommendations
• Experience working with personalization platforms and implementing data-driven customer experiences
• Highly organized, with exceptional project management skills and the ability to juggle multiple initiatives simultaneously

Responsibilities

• Oversee and manage our Google Analytics implementation, ensuring accurate tracking and reporting across all Instructure web properties
• Develop and deliver reports and dashboards that provide stakeholders with clear, actionable insights to improve web performance and meet business goals
• Conduct deep analysis of web performance, customer behavior, and traffic patterns, offering recommendations to optimize the customer experience and drive business objectives
• Lead the development and execution of optimization strategies, running A/B and multivariate tests to improve conversion rates, page load speeds, and other key performance indicators (KPIs)
• Work closely with cross-functional teams, such as product, marketing, and design, to optimize landing pages and user flows for improved site engagement and lead generation
• Own the continuous monitoring and optimization of the website’s performance, troubleshooting issues, and recommending improvements to enhance the user experience
• Define and implement a data-driven personalization strategy, creating unique and customized experiences for different audience segments based on their behavior and preferences
• Collaborate with product, marketing, and development teams to execute personalization initiatives, from concept through implementation
• Translate complex data and analytics into easy-to-understand stories, empowering stakeholders to make informed decisions based on your insights
• Collaborate with creative, content, and development teams to ensure that data-backed recommendations are implemented effectively

Benefits

• 401k with company match
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Lifestyle Spending Account
• Paid time off, 11 paid holidays, and flexible work schedules
• Motivosity - employee recognition program