Remote Senior Manager, Global SEO

Summary

Join Instructure's Digital Marketing team as Sr. Manager of Global SEO and lead the creation and execution of a robust global SEO strategy across all web properties, ensuring alignment with overall business objectives.

Requirements

• 5+ years of hands-on SEO experience, including managing large, complex websites using enterprise content management platforms (Drupal)
• Proven ability to lead global SEO strategies across multiple geographies and languages
• Experience collaborating across departments and teams in a fast-paced environment
• Strong understanding of technical SEO, site performance, and SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.)
• Data-driven mindset with expertise in using analytics tools like Google Analytics to track and report on SEO performance
• Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously

Responsibilities

• Lead the creation and execution of a robust global SEO strategy across all Instructure web properties, ensuring alignment with overall business objectives
• Oversee SEO strategies for multiple websites across different geographies and languages, driving traffic growth and improving search visibility in key markets
• Work closely with teams across creative, web, analytics, demand generation, and product marketing to ensure SEO best practices are embedded across all digital initiatives
• Continuously monitor, report, and optimize SEO performance using advanced analytics. Identify new growth opportunities and areas for improvement
• Create and maintain quarterly SEO reports for stakeholders, including analysis and recommendations
• Guide and support two technical SEO specialists in implementing technical improvements, solving site performance issues, and optimizing site architecture
• Partner with content teams to ensure content is SEO-optimized, following best practices for keyword strategy, on-page SEO, and user experience
• Stay ahead of the latest SEO trends, search algorithm updates, and digital marketing innovations to continuously evolve strategies

Preferred Qualifications

• Experience managing SEO for an enterprise-level SaaS product
• Familiarity with international SEO challenges, including hreflang tags, localization, and language optimization
• A strategic thinker with experience aligning SEO goals to business objectives and KPIs

Benefits

• 401k with company match
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Lifestyle Spending Account
• Paid time off, 11 paid holidays, and flexible work schedules
• Motivosity - employee recognition program