Remote Senior Manager, Global Campaigns & ABM

Summary

Join our team as a Senior Manager, Global Campaigns & ABM and lead the strategy, planning, and execution of global marketing campaigns and ABM programs that drive new customer acquisition and expansion within existing accounts.

Requirements

• 5-7 years of experience in B2B marketing, with a focus on campaign management, ABX/ABM, and demand generation
• Proven track record in developing global campaign strategies and ABX programs that drive pipeline and revenue growth from both new and existing customers
• Strong data-driven mindset with experience in analyzing campaign performance and optimizing strategies based on key metrics
• Demonstrated ability to collaborate with stakeholders to drive integrated campaign success
• Excellent project management skills, with the ability to coordinate multiple stakeholders and deliver complex campaigns on time and within budget
• Hands-on experience with marketing automation platforms (e.g., HubSpot or Marketo), CRM tools (e.g., Salesforce), ABM Software (e.g. 6sense) and analytics tools
• Strong ability to craft compelling narratives and present insights to senior leadership, translating complex data into clear, actionable strategies

Responsibilities

• Lead the creation of global campaign strategies, focusing on personas, buyer’s journey mapping, target account selection, offers, and nurture strategies to drive lead conversion and engagement
• Develop and execute tailored ABX programs that engage specific target segments, driving meaningful interactions and pipeline growth across new and existing customers
• Partner with product marketing, sales, field marketing, and RevOps to align campaign efforts with audience needs and market drivers
• Oversee the deployment of integrated campaigns across digital, social, email, and web ensuring consistent messaging and a cohesive experience for target accounts
• Work closely with the Marketing Ops and RevOps to analyze and optimize campaign performance
• Provide detailed performance reports and strategic insights to marketing leadership, translating data into actionable recommendations for future campaign strategies
• Drive testing and experimentation with new channels, technologies, and creative approaches to ensure that campaigns remain innovative and competitive
• Ensure global campaign consistency while adapting strategies to meet the needs of regional markets and account-specific opportunities
• Mentor and develop a team of campaign managers and specialists

Preferred Qualifications

• Experience working with 6sense and other ABM platforms (e.g., Mutiny)
• Understanding of multi-touch attribution models and their application in measuring the impact of marketing efforts
• Background in managing global campaigns with a focus on both new customer acquisition and account expansion

Benefits

• Comprehensive benefit coverage, paid for by the company for you and your dependents (US)
• Generous paid parental leave (US)
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off
• Unlimited time off (US) and competitive time off globally