Growth Product Manager

Summary

Join Tala's mission to unleash the economic power of the Global Majority by building next-generation MarTech and product growth capabilities. As a member of the Global Product team, you will be responsible for customer acquisition and lifecycle marketing services across multiple markets.

Requirements

• 3+ years experience in Product Management, with a strong customer-facing background in mobile apps, finance, or related industries
• Familiarity with leveraging third-party technology for customer acquisition and engagement (eg. Adjust, Branch, Braze, Firebase, Google Analytics)
• Capable consumer of modern analytics tools with strong data fluency

Responsibilities

• Execute a global growth strategy across multiple focus areas, including performance marketing, customer attribution, lifecycle marketing, and customer referrals
• Build and scale the core global growth infrastructure needed for Tala's markets to thrive, including capabilities for managing customer data for performance marketing and attribution, services that power multi-channel communications, and configurations unlocking market-specific referral programs
• Own the end-to-end product lifecycle, from ideation to launch, and iterate continuously based on data-driven insights as well as customer and market team feedback
• Establish and track comprehensive product performance metrics to both assess the impact of growth and engagement initiatives as well as decisively react to dips and spikes in monitoring