Marketing Analyst

Summary

Join our dynamic marketing team as a detail-oriented Marketing Analyst to collect, analyze, and interpret data to drive informed marketing decisions and strategies.

Requirements

• Experience in Marketing, Business, Statistics, Economics, or related fields
• Proven experience in marketing analytics, data analysis, or a related field using data sets from tools like HubSpot, GA, Adwords,Bizible, Marketo, and Salesforce
• Strong analytical and problem-solving skills with the ability to interpret complex data sets
• Solid understanding of marketing principles and strategies
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced environment, where async communication takes precedence
• Detail-oriented with a strong commitment to accuracy and quality

Responsibilities

• Conduct market research to identify industry trends, competitor activities, and consumer behaviors to support marketing strategies
• Collect, organize, and analyze marketing data from various sources including sales reports, customer databases, web analytics, and market research
• Monitor and track marketing campaign performance, including ROI, customer acquisition, and engagement metrics. Identify areas for improvement and optimization
• Use data analysis techniques to segment customers based on demographics, behavior, and preferences. Develop targeted marketing strategies to effectively reach different customer segments
• Develop predictive models and forecasts to anticipate market trends, customer behavior, and sales performance. Provide insights and recommendations to optimize marketing strategies and budget allocation
• Prepare regular reports and presentations summarizing key findings, insights, and recommendations for marketing initiatives. Communicate findings to stakeholders and senior management
• Collaborate with cross-functional teams including marketing, sales, product development, and finance to align marketing efforts with overall business goals and objectives
• Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics. Continuously seek opportunities to enhance analytical capabilities and knowledge

Preferred Qualifications

• Experience with data visualization tools such as Tableau or Power BI
• Knowledge of SQL for data querying and manipulation
• Certifications in analytics or marketing analytics