Marketing Analyst

Summary

Join Binance, the leading global blockchain ecosystem, as a Marketing Manager to drive brand awareness, engagement, and growth through data-driven campaigns and community-building strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry
• Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms)
• Strong understanding of cryptocurrency-related terminologies and trends
• Proven track record of managing successful marketing campaigns and community engagement initiatives
• Exceptional communication and interpersonal skills
• Ability to thrive in a fast-paced, result-oriented environment
• Strong ability to multitask and work quickly under tight daily deadlines
• Fluency in English and Spanish is required

Responsibilities

• Plan, execute, and optimize marketing campaigns across various channels to drive brand awareness, engagement, and growth
• Lead data-driven campaigns and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing
• Identify and implement process improvements to enhance operational efficiency and effectiveness
• Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities
• Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users
• Collaborate closely with the ES Marketing Lead and other regional and global teams to ensure alignment and consistency in marketing strategies

Benefits

• Competitive salary
• Flexible working hours, remote-first, and casual work attire