Remote Marketing Campaign Manager

Summary

Join KPA, a leading provider of Workforce Compliance software and consulting services, in helping keep people safe and businesses working efficiently. We're looking for an experienced Marketing Campaign Manager to develop, launch, and optimize marketing programs to drive demand for products and services in the automotive segment.

Responsibilities

• Align business strategies into campaign strategies to increase sales pipeline
• Understand the buyer – pain points, demographics, how they buy, and how to engage them
• Assist with building monthly/quarterly program content and tactics aligned to the buyer’s journey/product roadmap following modern marketing best practices
• Help implement a campaign strategy balancing the need to produce immediate pipeline while also developing future demand
• Understand evolving marketing trends and channels that increase demand creation and brand awareness
• Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact
• Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships
• Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives
• Leverage internal and external subject matter experts for thought leadership, compelling content, and increased campaign effectiveness
• Build, manage, and communicate monthly/quarterly campaign plans
• Coordinate the ongoing development of campaign content
• Create and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys via HubSpot & Outreach
• Optimize campaign mix to maximize return
• Analyze data to monitor the success of programs and optimize activities based on results
• Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance
• Ensure that the KPA brand and identity is adhered to in all program tactics and channels
• Stay abreast of marketing best practices to ensure programs remain cutting edge