Remote Senior Growth Campaigns Marketing Manager

Summary

Join Amperity's Growth Marketing team as a Senior Growth Campaigns Marketing Manager to own and execute integrated top of funnel omni-channel campaigns. This role will spearhead digital campaign plans to capture demand and drive brand awareness for technical decision makers.

Requirements

• 8 years experience operating in a digital marketing or demand gen campaigns role, preferably in the B2B tech space, or at a relevant startup
• 6 years developing integrated, multi-channel digital campaigns to capture demand and convert pipeline to revenue across the lead lifecycle and buying journey
• Background marketing to technical audiences (developer, IT, data scientist, engineer). Also, knowledge of the Data cloud space would be a plus, but not required
• Proven success testing, optimizing, managing SEO and paid social campaigns with an emphasis on building reports to show insights on cost, conversions and engagement
• Consistent track record reporting on lead-gen and brand awareness media mix
• Ability to work in a fast-paced environment that embraces continuous innovation
• Comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey touchpoints metrics
• Data oriented, highly analytical, and base decision making on performance
• Basic understanding building email workflows within marketing automation platforms like Marketo and creating Salesforce reports for campaign conversions
• Bachelor’s degree, preferably in Marketing or Business related equivalent

Responsibilities

• Build top of funnel campaigns and strategy aligned to our go-to-market; including owning budget, KPIs, funnel conversion reporting, and digital channel activation
• Regularly administrate, monitor, and optimize paid platforms (Google, Linkedin, TikTok, Bing, Youtube, Reddit, Podcasts) including pacing, bidding management, keyword strategy, budget and in-platform campaign development to increase ROAS
• Map out the buyer’s journey to discoverability of Amperity to attract, engage, nurture, and convert leads across multiple campaign touchpoints and integrated channels
• Build a segmentation strategy to capture attention of key personas who educate through self discovery, thought leadership, influencers, and community-led forums
• Experiment and test ways to improve reach, capture demand and optimize inbound for the most cost-effective return on investment across paid and organic channels
• Drive qualified pipeline across web, email, nurture, paid search, social media, display advertisements, and remarketing for timely sales follow-up of qualified leads
• Explore new opportunities of investment to assist in scaling our customer acquisition lifecycle efforts and fuel growth with technical audience segments
• Collaborate cross-functionally with marketing, product, revops, creative and sales teams to thoughtfully scale acquisition efforts and evangelize campaign learnings
• Evaluate channel conversion, cost and engagement metrics, providing regular recommendations for continuous improvement and campaign optimizations
• Manage paid search and social media campaign strategy; from managing budget, audience development, creative tests, landing page optimizations, backlinks, email
• Deliver experiments to test messaging across customer acquisition tactics for B2B companies with long buying cycles

Benefits

• 100% employee healthcare coverage
• Transportation subsidies
• Self-managed PTO
• Flexibility to do your best work in the way that works for you